Regional Marketing Mgr

About the Role

Key Responsibilities

• Analyze market, contact (SQL, engagement, interest), inventory (available, order, engagement, interest), brand (company and competitive), and store (location and competitive dealers) trend data
• Develop actionable marketing plans (monthly and quarterly) for the region and stores
• Measure marketing plan results (KPIs) and effectiveness while recommending adjustments (monthly and quarterly) at both the region and store levels
• Collaborate and effectively communicate needs and plans between all key stakeholders
• Lead and approve store marketing plans
• Work directly with the Team Support Marketing Team and assist with the local and national marketing and branding efforts
• Hold region and stores accountable to uphold Brand/Retail standard marketing guidelines
• Collaborate national marketing efforts with stores
• Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials utilizing Team Support (corporate) marketing team, and track marketing promotions
• Assist the Regional President in the planning, developing and coordinating of all marketing strategies and plans
• Interface with the locations within the assigned region to identify marketing and sales opportunities and resolve potential issues
• Maintain strong vendor relationships with various marketing partners
• Conduct analysis of potential marketing programs, market research and industry competitive information analysis
• Responsible for being current on publications and industry-related information that impacts company marketing position, image, and competitiveness
• Boat Show planning and coordination with Regional President, Store Managers and Team Support
• Coordinate regional Getaways!, Demo Days and OEM Campaigns
• Coordinate regional sponsorship for events
• Coordinate regional service and marina campaigns where applicable
• Relay local requests for marketing materials to Marketing Team
• Allocation of OEM & MarineMax POP
• Work closely with store marketing and event coordinators to implement marketing plans and ensure online inventory meets quality standards

Requirements

• 5+ Years Direct Marketing Experience (Including Digital Marketing)
• Bachelor's degree Required in Related Field
• Strong Analysis, Planning, and Execution Skills
• Strong Business, Technical, and Change Acumen Skills
• Exceptional Communication, Interpersonal, and Relationship Skills
• Strong Technology Tool Skills and Experience
• Strong Experience and Drive to Work in Fast Paced Environment with Aggressive Deadlines and Continually Adjusting Demand
• Creative Mindset for to Deliver Innovative Solutions and Work through Complex Opportunities
• Experience Working Independently and Effective Collaboration Between Multiple Stakeholders
• 3+ Years CRM System Hands-on Experience
• 3+ Years Data Analysis Hands-on Experience
• 5+ Years Microsoft Office Tools Hands-on Experience
• Strong Social Media Skills - Operational and Tools
• Travel Required (50%)