Regional Marketing Specialist

Mimecast

Lexington, MA

Full Time

Senior

80k-120k

2 days ago

Job Description

About the Role

As a Regional Marketing Specialist, you will support the execution of regional marketing programs and events that drive pipeline and revenue growth. Reporting to the Director of Regional Marketing for North America, this role will work closely with the regional and partner marketing teams to develop and execute marketing campaigns, events, and partner activities to engage prospects and customers.

Key Responsibilities

Coordinate and execute regional marketing events such as roadshows, seminars, executive roundtables, customer dinners, and industry conferences.
Manage event logistics, including venue selection, vendor coordination, attendee registration, and on-site support to ensure seamless event experiences.
Support the development and delivery of campaign materials, ensuring timely execution and alignment with regional sales priorities.
Assist in the rollout of integrated marketing campaigns tailored to regional needs, ensuring alignment with global initiatives. Track and report on campaign performance, gathering feedback to optimize future activities.
Support the execution of joint marketing activities with partners such as AWS, channel partners, and technical alliances.
Monitor and report on marketing program results using Salesforce and other tools.
Track lead flow from marketing activities to Business Development Representatives (BDRs) and Sales teams.

Requirements

5+ years of B2B marketing experience, with field marketing focus, event experience management particularly in cybersecurity.
Experience creating and managing field and virtual events.
Strong project management and execution skills.
Passion for working with sales teams and ability to influence cross-functionally.
Experience with marketing automation platforms and Salesforce.
Comfortable with both daily execution and longer-term planning.
Willing to travel 30% of the time.
Bachelor's degree required.

Qualifications

Bachelor's degree.

Benefits & Perks

The US base salary range for this position is $80,000 - $120,000 base + bonus + benefits.
This position may also be eligible for bonus, and other related benefits.

Working at Mimecast

Cybersecurity is a community effort. That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone - unless they're a cybercriminal, of course. We're proud to be an Equal Opportunity and Affirmative Action Employer, and we'd encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups. We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application. If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.

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