Regional Partner Marketing Senior Specialist

About the Role

Key Responsibilities

• Develop geo-specific partner marketing strategies in close collaboration with business stakeholders based on the integrated regional marketing strategy.
• Create and execute comprehensive marketing plans with priority Sell partners (~10 VARs) per partner coverage model.
• Optimize use and allocation of Development Funds for priority partners to maximize pipeline generation and ROI.
• Approve partner proposals through partner portal systems with the goal of achieving 10X ROI on pipeline generation.
• Review marketing and demand generation performance against the Partner Marketing Plan in close alignment with Partner Business Managers (PBMs).
• Ensure partner-led events extend company product launches and are well-aligned in market.
• Participate in quarterly Market Unit Partner Marketing Exchange community meetings to share best practices and success stories.
• Drive partner adoption of campaigns, localized content, and best practices through tailored recommendations and services.
• Support priority partners through monthly strategic calls and ongoing consultation.
• Incorporate partners into company-led events and execute co-marketing activities.
• Collaborate with internal teams such as Global Partner Marketing, Demand Management, Sales, and others to ensure cohesive go-to-market execution.
• Represent Market Unit Partner Marketing priorities with internal stakeholders and support quarterly business reviews.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5-7 years of professional experience in generating and retaining cloud business through indirect partner models.
• Proven track record in partner marketing, channel marketing, or partner-led demand generation.
• Experience managing marketing development funds and achieving measurable ROI targets.
• Strong analytical skills with experience in pipeline attribution and partner performance measurement.
• Excellent project management abilities with experience managing multiple partner relationships simultaneously.
• Deep understanding of B2B SaaS marketing strategies and partner ecosystem dynamics.
• Experience with partner portal technologies and campaign management systems.
• Outstanding communication skills with ability to interact at peer level with regional and global marketing colleagues.
• Fluency in local language and cultural understanding of regional market dynamics.

Nice to Have

• MBA or advanced degree in Marketing or Business.
• Experience in enterprise technology and/or SaaS industry.
• Understanding of, and success in, VAR and reseller ecosystems.
• Previous experience in market unit or regional marketing roles.
• Familiarity with Partner Relationship Management (PRM) and Marketing Automation platforms.
• Background in demand generation and lead management processes for indirect channels.
• Experience with global marketing campaign localization and adaptation.
• Proven ability to build and scale partner marketing programs across diverse partner types.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.

Benefits & Perks

• Variety of benefit options to choose from.
• Highly collaborative and caring team environment.
• Focus on learning and development.
• Recognition for individual contributions.