Retail Commercialization Manager - Product Marketing

About the Role

Key Responsibilities

• Develop and implement impactful, integrated product launch communications and programs for Moen products across The Home Depot and other retail accounts (Costco, Sam's Club, Target, Walmart, etc.) and associated Ecommerce channels
• Own the commercialization strategy for products and innovations; serve as the project lead and Moen brand steward for all communication planning, development and execution alignment with global brand standards
• Leverage the Moen Creative team or outside agency partners from development to execution and fulfillment; this includes the creation of project briefs, providing clear upfront direction that delivers on business goals or objectives, and managing multiple partners and campaigns simultaneously
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters as well as obtain legal and corporate approvals
• Support Moen's North American Product Marketing teams through the development and execution of all marketing communications tactics including new product launch support, internal gate process participation, customer line reviews, photography and video direction, packaging development, digital asset management, merchandising support, social media, show support and PR
• Collaborate with Sales, Channel, Customer Marketing teams and internal departments such as Global Brand, Web Teams, Product Content Marketing, and Ecommerce Team to plan, execute and coordinate commercialization programs and customer requests
• Initiate briefs for concepts, pitch support (in partnership with Sales, Channel and Product) and manage retail in-store initiatives such as displays, in-aisle POP, packaging and merchandising, including design reviews and approvals
• Stay informed on current in-store displays and initiatives, including competitors' sets, to continually evolve and improve Moen's presence
• Manage and execute online initiatives with key customers by supporting digital display advertising or social campaigns, partnering with internal digital teams to ensure launches meet timelines and visual standards
• Identify metrics for evaluating marketing programs, analyze results to prove ROI, and provide insights for future strategies
• Support the creation of the annual marketing communications strategic plan, presentation, and forecast in conjunction with the Director, Commercialization and other leads

Requirements

• Bachelor's Degree in Marketing, Communications or related field
• Minimum of 5-8 years of experience in a marketing environment
• Experience in developing strategic communication and product commercialization plans
• Omnichannel marketing experience, specifically within Wholesale or Home Improvement Retail and Ecom, with a strong understanding of The Home Depot's business model (preferred)
• In-store display and merchandising planning and execution experience (strongly preferred)
• Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners
• Strong project management skills, including budget forecasting and management
• Excellent interpersonal and communication skills
• Ability to interact comfortably with higher management, customer leadership teams, agency partners, vendors, and sales teams
• Adaptability and flexibility to meet changing priorities and deadlines
• Proficiency in PowerPoint, Excel, and Word
• Willingness to travel approximately 20% for agency meetings, store visits, customer meetings, and merchandising sets

Nice to Have

• Experience with omnichannel marketing within Wholesale or Home Improvement Retail and Ecom
• Understanding of The Home Depot's business model
• In-store display and merchandising planning and execution experience

Qualifications

• Bachelor's Degree in Marketing, Communications or related field
• 5-8 years of marketing experience
• Experience in strategic communication and product commercialization

Benefits & Perks

• Competitive salary range of $60,000 USD - $99,000 USD, with potential for above or below based on experience and other factors
• Participation in annual bonus or sales incentive plans
• Comprehensive health plans
• Market-leading 401(k) with company contribution
• Product discounts
• Flexible time off benefits, including half-day summer Fridays
• Inclusive fertility and adoption benefits
• Supportive Employee Resource Groups