Retail Media Strategist

About the Role

Key Responsibilities

• Build strong relationships with retailers, brands, agencies, and internal teams to immerse yourself in the dynamic world of in-store audio advertising.
• Design bespoke audio-led strategies that align with clients' business objectives and ensure seamless integration into omnichannel retail media programs.
• Translate technical platform capabilities into practical solutions addressing real-world challenges faced by major retailers in the US.
• Lead educational workshops and provide thought leadership on digital content trends to empower partners to leverage audio within their marketing mix.
• Analyze campaign data to guide clients on measurement best practices, optimize performance, and deliver value through strategic alignment and creative problem-solving.
• Partner with retail media networks and key advertisers to design and support comprehensive audio-led media strategies that deliver tangible business results.
• Act as a liaison between the platform and the broader retail media ecosystem, ensuring tools, inventory, and capabilities meet partner needs.
• Develop retail media strategies that integrate audio into full-funnel performance marketing plans to maximize reach and impact.
• Lead strategic conversations, workshops, and training sessions to educate partners on the role of audio in retail media.
• Research emerging digital media content trends to provide insights to internal teams and ensure industry alignment.
• Create data-driven insights and presentations to communicate campaign performance and strategic recommendations to clients.
• Support partnership efforts across retail networks, measurement partners, and third-party platforms to enhance activation and integration.
• Collaborate with teams across Retail Partnerships, Customer Success, Sales, Product, Marketing, and Data to position audio offerings and inform product development.
• Guide partners in selecting measurement approaches, analyzing performance data, and generating insightful reports.

Requirements

• Significant exposure to the US retail media ecosystem, especially where it intersects with innovative audio technology.
• Strong interpersonal skills to foster relationships internally and externally with high-profile clients.
• Empathetic approach to client service, listening carefully to understand challenges and craft tailored solutions.
• Experience navigating fast-evolving digital landscapes and interpreting campaign data effectively.
• Ability to adapt and collaborate across multiple projects and departments.
• Commitment to supporting others' success through knowledge sharing and proactive problem resolution.
• Thorough understanding of the US retail media landscape, including opportunities across networks and platforms.
• Insight into how audio fits within full-funnel commerce strategies.
• Familiarity with audio advertising formats such as streaming services, podcasts, in-store audio systems, and voice-enabled experiences.
• Proven ability to build trust-based relationships with stakeholders, including retailers and brands.
• Client-centric mindset focused on simplifying solutions and aligning platform capabilities with client needs.
• Experience working in collaborative environments with cross-functional teams.
• Excellent communication skills across various channels.
• Proven track record of developing successful professional relationships and becoming an integral part of clients' operations.
• Experience managing accounts independently with strong problem-solving skills.
• Passion for helping clients achieve business goals with demonstrated positive impact on commercial outcomes.

Nice to Have

• Experience with digital content trends and media measurement tools.
• Knowledge of full-funnel performance marketing strategies.
• Familiarity with in-store audio systems and voice-enabled experiences.

Qualifications

• Experience in the US retail media ecosystem, especially with innovative audio applications.
• Strong relationship-building and communication skills.
• Ability to analyze and interpret campaign data.
• Experience managing accounts and delivering strategic solutions.

Benefits & Perks

• Remote work flexibility.
• Competitive salary range of $80,000 - $110,000 per year.
• Opportunity to work with a pioneering company transforming retail engagement through audio.