Retention Marketing Manager

About the Role

Key Responsibilities

• Lead the strategic planning, development, and execution of customer retention campaigns across all owned retention channels (email, SMS, loyalty, and organic social).
• Own the retention marketing calendar and oversee implementation of initiatives aligned with brand goals and promotional cadence.
• Use customer segmentation and behavioral insights to build lifecycle journeys that drive conversion and long-term engagement.
• Establish A/B testing frameworks to continuously optimize messaging, cadence, subject lines, and creative.
• Track, analyze, and report on performance metrics including retention rate, average order value (AOV), repeat purchase rate, and customer lifetime value (CLV).
• Manage relationships with retention technology partners (e.g., Epsilon, Attentive) to maximize platform capabilities and integrations.
• Collaborate with Ecommerce, Creative, Planning, and Merchandising teams to ensure cohesive and on-brand messaging across customer touchpoints.
• Partner with the Loyalty team to conceptualize and execute campaigns that support referral programs, incentives, and rewards strategies.
• Contribute to organic social strategy through content planning aligned with retention initiatives and customer storytelling.
• Maintain documentation of campaign strategies, workflows, and reporting for knowledge sharing and process optimization.

Requirements

• 35+ years of experience in retention, lifecycle, or CRM marketing, ideally within direct-to-consumer (DTC) ecommerce or the apparel industry.
• Demonstrated success in managing and scaling customer lifecycle programs across email, SMS, and loyalty channels.
• Proficient in tools such as Epsilon, Attentive, Klaviyo, or similar retention platforms.
• Strong analytical skills with experience in interpreting performance data and making data-driven decisions.
• Experience leading cross-functional initiatives and influencing without direct authority.
• Exceptional organizational, project management, and time-management skills.
• Outstanding verbal and written communication skills with a keen eye for brand voice and messaging.
• Ability to manage multiple priorities in a fast-paced environment.
• Passion for customer-centric marketing and delivering exceptional brand experiences.

Nice to Have

• Experience within the apparel industry or fashion retail.
• Knowledge of organic social content planning and customer storytelling.

Benefits & Perks

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands associates and their immediate family members during times of extreme hardship