Sales and Marketing Specialist

About the Role

Key Responsibilities

• Trade Show Management: Plan, coordinate, and execute trade show participation, including booth setup, promotional materials, and follow-up activities.
• Lead Generation and Qualification: Develop and implement strategies to generate and qualify leads through various channels, ensuring a steady pipeline of potential clients. Utilization of the in-house marketing automation platform (Pardot).
• Inside Sales / Sales Support: Provide support to the sales team by managing Salesforce (SFDC) and Salesloft, tracking sales activities, and assisting with sales presentations and proposals.
• Channel Rep Support: Assist channel representatives with their sales efforts, providing them with the necessary tools, resources, and information to succeed. Regular communication with reps to collect feedback regarding lead quality and opportunity status.
• Channel Rep Newsletter: Create and distribute a regular newsletter to keep channel representatives informed about product updates, sales tips, and company news.
• Sales Portal Updates: Maintain and update the rep portal with the latest marketing materials, product information, and sales resources.
• Support the development of compelling marketing content to directly drive both the identity and sales of the AMETEK Programmable Power's product portfolio - SEO optimized blogs, emails, landing pages, ads, video content, social media and more.
• Provide website and landing page support (troubleshooting and HTML/CSS development as needed).
• Assist in strategy and execution of trade publisher advertising campaigns and required assets, which also includes tracking advertising results (impressions, leads, etc.) to measure ongoing ROI.
• Support the design and execution of regular campaigns to both channel/sales reps and customers. Items may include email blasts, newsletters, press releases, product announcements, etc.
• Collaborate with the marketing team on marketing automation within Salesforce Pardot platform.
• Support CRM initiatives, including but not limited to: data enrichment/cleansing, database analysis, record updates, and reporting.

Requirements

• 1 year of B2B sales/marketing experience.
• Bachelor's degree required.
• Proven experience in trade show and/or event management.
• Excellent written and verbal communication skills.
• Proficient with Microsoft Office.
• Demonstrated working knowledge with Salesforce.
• Ability to handle multiple tasks efficiently and accurately.
• Willingness to travel 3-4 times per year.
• Salesforce, Pardot or CRM/Marketing Automation Certification and/or experience.

Nice to Have

• Graphic Design, Development Degree and/or Certifications.

Benefits & Perks

• Competitive compensation, holiday pay, and paid time off.
• Great benefits package that includes health, vision, and dental insurance.
• 401(k), plus matching.
• Flexible spending accounts (FSAs), health savings account (HSA) with AMETEK contribution, life insurance, disability insurance, and family medical leave.
• Employee referral program.
• Tuition reimbursement program.
• Employee assistance program.