Sales Operations and Marketing Manager

About the Role

Key Responsibilities

• Manage and develop the customer service team to improve service and support growth.
• Identify opportunities to streamline the sales process and enhance efficiency.
• Provide training to stakeholders and develop an overall marketing plan.
• Manage and update all price books, catalogs, and marketing collateral.
• Develop and manage programs and incentives to achieve growth targets.
• Oversee the company's website and social media channels.
• Coordinate and manage major tradeshows and represent the company at events.
• Utilize tools to make product content accessible and understandable.
• Provide strategic messaging and technical content about differentiated solutions.
• Implement demand and lead generation strategies, including advertising and messaging.
• Establish Smith-Blair as a subject matter expert in the market.
• Build relationships with industry groups to enable growth.
• Research, analyze, and communicate market and competitive intelligence.
• Work with Sales to develop metrics and processes to support partner success.
• Develop customer retention strategies, including managing net promoter score.
• Collaborate closely with Engineering, Sales, and Operations on projects.
• Gather Voice of Customer (VOC) insights for new product development.
• Ensure marketing collateral and communications comply with Xylem brand standards.
• Foster an environment of best process sharing among the team.
• Participate in Watermark and other programs aligned with Xylem's purpose-driven culture.

Requirements

• BA/BS degree in Business, Marketing, Engineering, or a related field; MBA is a plus.
• More than 5 years of relevant work experience, including some leadership of teams.
• Industry knowledge preferred, such as channel sales or water utilities.
• Excellent communication and interpersonal skills with the ability to build relationships.
• Ability to work onsite daily at the plant location.
• Proficiency in managing marketing collateral, social media, and website content.
• Strong analytical skills for market and competitive intelligence.

Nice to Have

• Experience in water industry or related sectors.
• Experience with demand generation and lead management tools.
• Knowledge of digital marketing strategies.

Qualifications

• Educational background in Business, Marketing, Engineering, or related fields.
• Relevant work experience exceeding 5 years, including leadership roles.

Benefits & Perks

• Generous salary and benefit package including Medical, Dental, Vision plans.
• 401(k) plan with company contribution.
• Vacation pay based on years of service and eleven paid holidays.
• Inclusion and belonging initiatives, Employee Resource Groups (ERG).
• Paid Volunteer Program, Xylem Watermark.