Salesforce Marketing Cloud Architect (Behavior Change Marketing)

About the Role

Key Responsibilities

• Execute multi-channel campaigns, including design, implementation, and reporting, using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, text, and other touchpoints).
• Perform day-to-day marketing operations, including campaign set-up, segmentation, scheduling, testing, tagging, deployment, and monitoring.
• Partner effectively with agile, cross-functional teams to drive successful campaign execution.
• Analyze data from digital marketing programs and proactively research email and mobile engagement statistics to develop internal best practices for Aetna.
• Apply audience / list segmentation and contact management using SQL.
• Contribute to an agile environment by proactively identifying opportunities for process improvement and reducing complexity.
• Manage the digital engagement role for Journeys.

Requirements

• 5+ years of professional work experience.
• 3 years of multi-channel marketing operations experience (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, Klayvio, Iterable, HubSpot, Customer.IO, etc.).
• Working knowledge of HTML and email design principles (email development skills a plus).
• Working knowledge of AMPscript.
• Experience with RequireJS for dependency management, jQuery, and understanding of the Postmonger event framework.
• Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
• Database management/SQL experience.
• Project management skills.
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines.
• Working knowledge of email best practices (targeted lists, subject lines, messaging, deliverability), as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging.
• Strong quantitative skills and desire to make data-driven decisions.
• Agile team experience preferred.
• Bachelor's Degree or equivalent (HS Diploma + 4 years of relevant experience).

Nice to Have

• Working knowledge of HTML and email design principles (email development skills a plus).
• Working knowledge of AMPscript.
• Experience with RequireJS for dependency management, jQuery, and understanding of the Postmonger event framework.
• Salesforce Platform Developer certification.
• Experience managing multiple projects from concept to completion under tight deadlines.
• Experience with email best practices and direct mail, SMS, phone call/IVR, and mobile messaging.
• Experience with agile teams.
• Moonshot mentality to help create and drive ambitious, innovative solutions.

Qualifications

• Bachelor's Degree or equivalent (HS Diploma + 4 years of relevant experience).

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.