Salesforce Marketing Cloud Engineer

About the Role

Key Responsibilities

• Understand, develop and enhance out of the box and native Marketing Cloud features to support complex marketing needs and ensure optimal platform usage.
• Collaborate with business stakeholders to gather and document technical and functional requirements to ensure development aligns with business goals.
• Work with the Solutions Architect and the Engineering teams to develop a robust SDLC process to ensure that all Marketing Cloud solutions are implemented, tested and iterated as needed to best practice standards.
• Recommend and implement Marketing Cloud best practices to streamline operations, reduce manual effort for marketers, and increase campaign effectiveness.
• Design, develop and support custom solutions (e.g., custom activities, Cloud Pages) where native functionality is insufficient, enabling the execution of complex and innovative marketing strategies.
• Develop and maintain integrations with systems and tools to ensure seamless data flow across the marketing technology stack and ecosystem.
• Participate in peer code reviews and testing activities, including some QA of all code developed and deployed to uphold quality assurance and coding standards across the platform.
• Align with project managers on cross-team priorities and dependencies to ensure timely and effective delivery of business-critical initiatives.

Requirements

• BA/BS Degree (4-year) in Computer Science or equivalent.
• 4-6 years experience implementing solutions within the Marketing Cloud environment.
• Strong hands-on experience with Salesforce Marketing Cloud components: Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder.
• Experience working with CRM systems and relational databases in a B2C marketing context.
• Understanding of Heroku and other Salesforce solutions, such as Mulesoft.
• Experience in a technical leadership or product-focused role.
• Expert-level proficiency in HTML, AmpScript, CSS, JavaScript/SSJS, and SQL.
• Experience with APIs (SOAP, REST) and Salesforce Marketing Cloud SDKs.
• Excellent communication and documentation skills, including the ability to convey technical concepts to non-technical stakeholders.

Nice to Have

• Interaction Studio/Customer 360 Audiences experience.

Qualifications

• BA/BS Degree in Computer Science or equivalent.

Benefits & Perks

• Comprehensive benefits package including medical, dental and vision insurance.
• Paid holidays, vacation and sick time.
• Company paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401k Plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.