SalesForce Marketing Cloud Platform Operations Manager

About the Role

Key Responsibilities

• Manage and oversee the Marketing Cloud platform, including user setup, configuration, roles/permissions, and overall platform maintenance.
• Maintain the Marketing Cloud platform by diagnosing and resolving technical and operational issues.
• Ensure the platform's features such as Email Studio, Content Builder, Journey Builder, Automation Studio, and Contact Builder are properly utilized and integrated.
• Collaborate with IT to design, oversee, and configure the technical architecture of systems utilizing Marketing Cloud.
• Work with cross-functional teams to identify requirements, design solutions, implement enhancements, and align system updates with business objectives.
• Manage and optimize email and webpage marketing content creation, subscriber and data management, automation, and delivery within Marketing Cloud.
• Develop and implement strategies for subscriber data management, including managing data extensions and configuring data imports/exports.
• Support day-to-day platform operations, including user setup, configuration, and resolving technical issues.
• Track and analyze campaign performance metrics and provide insights for continuous improvement.

Requirements

• Bachelor's degree in Applied Mathematics, Data Analytics, Management Information Systems, Marketing, or a closely related field.
• Eight (8) years of experience in database marketing with campaign strategy and execution, including querying relational databases such as Oracle.
• At least two (2) years of supervisory experience in a related role.
• Strong understanding of Salesforce Marketing Cloud platform and features, including Email Studio, Content Builder, Journey Builder, Automation Studio, and Contact Builder.
• Experience with subscriber data management, data extensions, and data imports/exports.
• Familiarity with integrating Marketing Cloud with other systems using web services, APIs, and ETL processes.
• Knowledge of the software development lifecycle, SQL, and marketing automation best practices.
• Ability to manage large-scale projects and multiple priorities simultaneously.
• Strong leadership, communication, organizational skills, and self-motivation.

Nice to Have

• Experience with UNICA marketing tools including campaign and Interact.
• Experience in program management and large-scale projects.
• Certification in SAS Base or Advanced Programmer.
• Knowledge of Interact Advanced Topics.
• Experience coding, testing, and implementing campaign data using Salesforce, Unica, Pega Customer Decision Hub, or Oracle Real Time Decisions.
• Experience with layered systems architectures, web services, APIs, and ETL processes.
• Advanced knowledge of the software development lifecycle and SQL.

Qualifications

• Educational background in Applied Mathematics, Data Analytics, Management Information Systems, Marketing, or a related field.
• Minimum of 8 years of experience in database marketing and campaign execution.
• Supervisory experience of at least 2 years.

Benefits & Perks

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program