SalesForce Marketing Cloud Platform Operations Manager

Regions Financial

Nashville, TN

Full Time

Senior

134k+

3 days ago

Job Description

About the Role

The Salesforce Marketing Cloud Platform Operations Manager at Regions is responsible for managing and optimizing the Marketing Cloud platform to execute marketing strategies, enhance customer engagement, and drive business growth. The role involves overseeing platform configuration, support, and maintenance, with a focus on email and webpage marketing best practices, automation, and data management within the Marketing Cloud environment.

Key Responsibilities

Manage and oversee the Marketing Cloud platform, including user setup, configuration, roles/permissions, and overall platform maintenance.
Maintain the Marketing Cloud platform by diagnosing and resolving technical and operational issues.
Ensure strong understanding of Salesforce Marketing Cloud features such as Email Studio, Content Builder, Journey Builder, Automation Studio, and Contact Builder.
Collaborate with IT to design and configure technical architecture of systems utilizing Marketing Cloud.
Work with cross-functional teams to identify requirements, design solutions, and implement system enhancements aligned with business objectives.
Manage subscriber data, including data extensions, data imports, and exports.
Support and execute marketing campaigns, including content creation, automation, and delivery.
Track and analyze campaign performance metrics and optimize accordingly.
Ensure proper configuration and support for day-to-day operations of the platform.

Requirements

Bachelor's degree in Applied Mathematics, Data Analytics, Management Information Systems, Marketing, or a closely related field.
Eight (8) years of experience in database marketing, campaign strategy, and execution.
At least two (2) years of supervisory experience in a related role.
Experience querying relational databases such as Oracle and performing data analysis.
Strong understanding of Salesforce Marketing Cloud platform and features.
Familiarity with subscriber data management, data structure, and data imports/exports.
Knowledge of web services, APIs, and ETL processes.
Proficiency in SQL and understanding of the software development lifecycle.

Nice to Have

Experience with UNICA marketing tools including campaign and Interact.
Experience in program management and large-scale projects.
SAS Certified Base or Advanced Programmer or knowledge of Interact Advanced Topics.
Experience coding, testing, and implementing campaign data using marketing technology such as Salesforce, Unica, Pega Customer Decision Hub, or Oracle Real Time Decisions.
Experience with layered systems architectures and multi-tier solutions.

Qualifications

Educational background as specified in requirements.

Benefits & Perks

Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program

Working at Regions Financial

Regions emphasizes a performance-driven environment that values results, quality, integrity, and continuous improvement. The company offers a flexible and comprehensive benefits package and fosters a workplace culture focused on growth, collaboration, and community involvement.

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