SAP Marketing Sr. Analyst

Accenture

Washington, DC

Full Time

Entry Level

76k-137k

16 days ago

Job Description

About the Role

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company and part of global Accenture, to do work that matters in a collaborative and caring community, where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward!

Key Responsibilities

Implement, configure and optimize SAP Marketing Solutions to align with business objectives
Design and execute personalized, automated marketing campaigns across email, SMS, mobile and web channels
Collaborate with business stakeholders to define marketing requirements, customer journeys and segmentation strategies
Integrate SAP Marketing Solutions (SAP Emarsys and SAP Customer Data Platform) with other systems in a retail environment (e.g. Customer Relationship Management, Point of Sale, Order Management Systems)
Utilize customer behavior analysis and reporting for developing loyalty programs
Develop custom dashboards, campaign reports, and KPIs for performance tracking
Support A/B testing, deliverability optimization, and channel performance enhancement

Requirements

1+ year of experience with SAP S/4HANA
Strong understanding of customer segmentation, automation flows, personalization, and multichannel campaigns
Proficiency in HTML, CSS, and scripting for email templates

Nice to Have

Experience with SAP Emarsys Customer Engagement or Customer Data Platform (CDP)
Experience utilizing Emarsys Smart Insight for customer behavior analysis and reporting
Experience with SAP Marketing Cloud, SAP CDP, or SAP Commerce Cloud
Familiarity with REST APIs and integrations between SAP and non-SAP systems
Emarsys Certification

Qualifications

No specific formal educational qualifications are explicitly mentioned in the description

Benefits & Perks

Accenture Federal Services offers a wide variety of benefits
Compensation ranges from $76,100 to $136,700 USD depending on location and experience

Working at Accenture

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

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