Search Engine Optimization (SEO) Specialist

About the Role

Key Responsibilities

• Leverage tools, including Google Analytics, to monitor, report, and act on performance of all website and digital properties.
• Report weekly and monthly on all website traffic and engagement growth through data collection and reports.
• Conduct website audits and identify SEO opportunities, presenting plans to enhance website performance.
• Conduct keyword research to determine the most appropriate and relevant keywords to target.
• Manage the internal linking structure of all website properties to support SEO efforts.
• Conduct competitor keyword and website analysis.
• Monitor and report on search engine keyword rankings.
• Crawl internal and external websites regularly to identify SEO opportunities for improvement.
• Plan and execute a content strategy for ECPI University and its brands to enhance brand awareness, increase visibility, and deepen engagement.
• Manage brand and identity positioning across all web properties globally, including main website, child brands, and paid search landing pages.

Requirements

• Minimum of 2-4 years' experience in digital marketing positions, with demonstrated success leading SEO strategy and traffic growth.
• Bachelor's degree in Marketing or related field.
• Experience in Higher Education vertical is preferred.
• Google Analytics and reporting experience is required; Google Analytics Certification is preferred.
• Strong writing and editing skills, with flexibility in writing styles including professional and creative approaches.
• Ability to measure reach and engagement using analytic/reporting tools to develop best practices and strategic plans.
• High attention to detail and excellent organizational skills with the ability to multitask and meet deadlines.

Nice to Have

• Google Analytics Certification.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2-4 years' experience in digital marketing, with success in SEO strategy and traffic growth.

Benefits & Perks

• Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment.
• Competitive compensation and medical/dental benefit plans.
• Paid time off and holiday pay.
• 401(k) participation with possible employer contributions.