SEO Manager II

About the Role

Key Responsibilities

• Implement comprehensive, full-funnel social search strategies, applying best practices for keywords and trending topics on platforms like YouTube, TikTok, Instagram, and Reddit.
• Create and optimize content for effective ranking in social search queries, leveraging platform algorithms and SEO insights.
• Continuously monitor shifts in search behaviors, algorithm updates, and emerging AI/LLM environments to adapt and optimize content performance.
• Manage core SEO elements and technical SEO health for the TurboTax Blog.
• Oversee the end-to-end content production workflow for social and organic search, from ideation and calendar management to publication and ongoing optimization.
• Collaborate closely with the Principal Content Strategist to ensure all content initiatives align with the overarching content strategy and maintain a consistent brand voice and message.
• Identify and integrate opportunities for evergreen, timely, and trending content for target audiences, including Gen Z and small business owners.
• Execute organic social media content strategies focused on driving engagement through trendspotting and a 'search everywhere' approach.
• Partner with social media, PR, and other communications leads to ensure a unified editorial calendar and seamless content flow across channels.
• Implement strategic link-building initiatives and leverage earned media backlinks to enhance the authority and search ranking of owned content, contributing to overall brand reputation.

Requirements

• A minimum of 6-8 years of experience in content marketing, content management, and/or social SEO roles, with demonstrated, high-level expertise in SEO and a proven track record of driving organic performance.
• Deep understanding of social media algorithms, search engine ranking factors, and content optimization for discoverability in evolving digital landscapes.
• Strong analytical, written, and verbal communication skills.
• Proficiency with SEO and content analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, WordPress).
• Proactive, self-starting, and able to manage a high volume of work in a fast-paced, matrixed environment.
• Customer-focused with a passion for creating highly engaging and valuable content.
• Innovative mindset with experience in leveraging the latest tools and technologies.
• Proven ability to execute and manage data-driven content programs for owned and organic channels, with a strong emphasis on social media platforms and search engine optimization.
• Demonstrated ability to manage content production workflows and coordinate effectively with internal and external partners.

Nice to Have

• Experience with emerging AI/LLM environments and tools.
• Experience working with content management systems like WordPress.
• Knowledge of link-building strategies and earned media backlink development.

Qualifications

• Experience in content marketing, content management, or social SEO roles with high-level expertise.
• Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, WordPress.

Benefits & Perks

• Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance.
• Paid time off for salaried personnel.
• Paid sick leave for hourly employees on applicable projects.