SEO Specialist

About the Role

Key Responsibilities

• Conduct ongoing and ad hoc page, topic, and keyword trend analysis; perform continuous keyword research; monitor and track keyword and page ranking progress.
• Review onsite traffic pathing, user behavior, and cross-channel search entry patterns across Google, Bing, social search, and AI platforms.
• Partner with third-party agencies to research and develop technical SEO requirements, document and create tech tickets in JIRA, and prepare content briefs that reflect SEO best practices and keyword needs.
• Ensure SEO requirements are met before launch; audit experiences in staging environments before going live; document discrepancies and required changes.
• Provide SEO inputs for site taxonomy files on an ongoing basis and during seasonal site updates.
• Collaborate with merchandising and web teams on category audits, URL recommendations, and seasonal product page optimizations.
• Define seasonal SEO asset needs to support product and brand launches, including copy blocks, metadata, and article content.
• Stay current with industry updates; proactively document program impacts; analyze competitor search landscapes and SERP experiences.

Requirements

• Proficiency in Google Search Console, Google Ads Keyword Planner, and keyword tracking tools such as SEMrush, Ahrefs, or Moz.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Experience with schema markup, HTML, and metadata optimization.
• Skilled in Google Analytics 4, Adobe Analytics 4, and other analytics platforms to interpret organic traffic patterns, site pathing, and engagement metrics.
• Ability to translate data insights into actionable recommendations for content, UX, and development teams.
• Experience creating and briefing SEO-optimized content aligned with keyword strategy.
• Familiarity with content management systems such as Adobe Experience Manager, WordPress, or Shopify.
• Ability to document SEO requirements and create tickets in JIRA or similar project management tools.
• Experience with QA and UAT processes, identifying SEO issues before launch.
• Ability to conduct competitor SERP audits, monitor industry changes, and adapt strategies accordingly.
• Knowledge of emerging SEO trends, AI in search, and evolving algorithms.
• Proven ability to work cross-functionally with marketing, web development, UX, and merchandising teams.
• Strong communication skills to convey SEO recommendations to both technical and non-technical stakeholders.
• Experience in eCommerce or retail brand environments (preferred).

Nice to Have

• Experience in eCommerce or retail brand environments.

Qualifications

• Working over 30 hours per week on an assignment lasting at least 10 weeks.

Benefits & Perks

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning.
• Education Reimbursement.
• Ongoing Training & Development.