Web Analytics & SEO Specialist

About the Role

Key Responsibilities

• Create and maintain Google Analytics and Looker Studio dashboards.
• Support the migration from Google Analytics to a new analytics platform and build automated workflows for ongoing website data analysis.
• Partner with the User Experience Team to conduct user behavior analysis to identify patterns, opportunities, and anomalies.
• Support digital content editors in interpreting website performance data to improve content effectiveness.
• Use digital tracking and integration data to provide reporting on marketing campaign outcomes.
• Deliver actionable insights to help guide marketing, personalization, and A/B testing strategies.
• Query and analyze data from Consumer Data Platform, reputation management platforms, and business intelligence tools such as Tableau.
• Lead enterprise-level SEO work to improve visibility, search rankings, and conversions.
• Implement and maintain technical SEO including crawl optimization, structured data, indexation, and site health auditing.
• Translate evolving AI and search trends into actionable tactics for content and UX teams.
• Conduct keyword research, competitive analysis, and identify content gaps.
• Collaborate with developers and content teams to ensure search-optimized site architecture and tagging.
• Monitor and report SEO performance using tools like Google Search Console, GA4, SEMrush, Screaming Frog, and Looker Studio.
• Optimize local SEO for provider and location profiles.
• Help drive website accessibility practices across all sites.

Requirements

• Bachelor's degree in a related area or equivalency (one year of education can be substituted for two years of related work experience).
• Two to four years of experience in web analytics, SEO, or related field.
• Familiarity with standard concepts, practices, and procedures within web analytics and SEO.
• Experience with tools such as Google Analytics, Google Tag Manager, and Looker Studio.
• Ability to perform data analysis and interpret website performance metrics.
• Potential ability to perform the essential functions of the job as outlined in the position description.

Nice to Have

• 2+ years of hands-on SEO strategy execution in a large, content-rich environment.
• Experience in website analytics, data interpretation, and performance reporting.
• Familiarity with AI-enhanced search experiences (e.g., Google's SGE, Bing Chat, ChatGPT plugins).
• Strong data analysis and visualization skills with the ability to translate insights into recommendations.
• Experience collaborating with cross-functional teams including content, UX, web development, and marketing.
• Understanding of SEO within regulated environments (HIPAA, ADA, E-A-T, etc.).
• Experience in healthcare, academic medicine, or higher education environments.
• Familiarity with enterprise CMS platforms (Drupal, Sitecore, AEM).
• Familiarity with CRM/CDP platforms (Salesforce, Acquia, Adobe Experience Cloud).
• Knowledge of A/B testing and personalization strategies.
• Familiarity with reputation management platforms (Google Business, Yext, Reputation.com).
• Understanding of privacy-focused and HIPAA-compliant analytics platforms.

Qualifications

• Bachelor's degree or equivalent in a related field
• 2+ years of experience in web analytics or SEO

Benefits & Perks

• Retirement plan
• Full-time employment with benefits
• Hybrid work environment requiring in-office presence in Salt Lake City, UT