Sr. Manager, Technical Search Engine Optimization

About the Role

Key Responsibilities

• Oversee audits to assess crawl efficiency, indexation, canonicalization, and Core Web Vitals.
• Lead SEO quality assurance both pre- and post-launch for new features, templates, and site updates.
• Identify technical SEO opportunities and partner with engineering and product teams to scope, refine, and implement solutions and roadmap features.
• Analyze log files and crawl diagnostics to detect and resolve technical issues.
• Support implementation of structured data, mobile-first optimization, and JavaScript SEO enhancements.
• Ensure proper configuration of robots.txt files, meta tags, and sitemap structures.
• Document technical SEO processes and develop scalable, repeatable playbooks.

Requirements

• Deep knowledge of crawlability, indexation, canonicalization, Core Web Vitals, and structured data, with proven ability to lead audits and drive site performance improvements.
• Ability to partner effectively with product, engineering, and analytics teams to scope, communicate, and implement SEO initiatives across the enterprise.
• Experience translating SEO needs into clear, actionable requirements for engineering and product teams, including for site architecture, rendering, and performance enhancements.
• Proficiency in analyzing log files, crawl diagnostics, and page speed tools to identify and resolve complex SEO issues.
• Strong command of SEO tools such as Google Search Console, Screaming Frog, Botify, PageSpeed Insights, and Adobe Analytics.
• Understanding of HTML, JavaScript frameworks, rendering behavior, and how these impact SEO, especially for mobile-first and dynamic sites.
• Experience managing SEO specialists and leading SEO-focused workstreams with the ability to develop scalable playbooks and best practices.
• Strong written and verbal communication skills with the ability to simplify technical concepts and influence stakeholders.

Nice to Have

• Experience with site architecture, rendering, and performance enhancements.
• Knowledge of JavaScript frameworks and rendering behavior impacting SEO.
• Experience working in enterprise-level or eCommerce websites.

Qualifications

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• 5+ years of technical SEO experience for enterprise-level or ecommerce websites.

Benefits & Perks

• Competitive pay and benefits including comprehensive health and wellness coverage.
• 401(k) match to invest in your future.
• Paid time off and eight paid holidays.
• Opportunities for continuous learning and leadership development.
• Merchandise discounts.
• Performance-based incentives and annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.
• Tuition reimbursement.
• Access to full benefits offerings.