Senior Search Specialist

About the Role

Key Responsibilities

• Partner with strategists, managers, and directors to plan how search strategy and tactics fit into projects and meet goals.
• Participate in and lead integrated search planning within the digital team and across marketing teams and stakeholders.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Optimize copy and landing pages for SEO.
• Conduct research and implement content strategies for ongoing SEO success.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Coordinate efforts of internal and external resources in executing paid media strategies including SEM, paid social, and display ads.
• Execute tests, collect and analyze data, and track metrics using Google Analytics and Google Ads.
• Use SEO management software such as SEMRush to gather insights and make performance recommendations.
• Manage own project workflow, coordinate with teams, and ensure project requirements and goals are met.
• Evaluate search requests against goals and provide recommendations for modifications or escalation.
• May train, mentor, and coach digital content specialists and contributors.
• Create and promote website and social media conventions, best practices, and consistent usage.
• Partner with product managers and data analysts to identify clear measurements of success across digital initiatives.

Requirements

• Bachelor's degree in Journalism, Marketing, Business or equivalent professional experience.
• Five years of freelance, contractor, or agency experience.
• 3+ years creating and supporting SEO and SEM strategies.
• Experience managing or overseeing PPC campaigns.
• Basic knowledge of HTML and CSS.
• Excellent grammar and communication skills.
• High attention to detail.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Strong organizational skills and ability to handle multiple projects simultaneously.
• Experience with estimating effort for projects and tasks.
• Fluency in Microsoft Office Suite, Google Suite, Google Tools, and familiarity with all popular browsers.
• Good critical thinking, analytical, and problem-solving skills.
• Ability to work well with others and exercise good judgment.

Nice to Have

• Experience managing or overseeing PPC campaigns.
• Basic knowledge of HTML and CSS.
• Experience with SEO management software such as SEMRush.

Qualifications

• Bachelor's degree in Journalism, Marketing, Business, or related field (or equivalent experience).

Benefits & Perks

• Competitive pay and benefits package including medical, dental, and vision insurance.
• Paid time off and paid parental leave.
• 403(b) employer match (retirement savings).
• Company-provided life and disability insurance.
• Robust wellness program.
• Access to professional development tools and education benefits.
• Annual employee bonus program based on organizational performance.
• Annual base pay increases based on performance.