Segment Marketing Manager

About the Role

Key Responsibilities

• Develop and deliver high-quality value content (VC) materials promptly to support timely execution of campaigns and enable stakeholders to advance the creation process effectively.
• Provide comprehensive marketing operations (MO) support, including campaign launches, lead generation, CRM database management, sales force guidance (SFG), product launches, and booster campaigns.
• Lead the annual marketing planning process for the Chemical and MPE segment by identifying relevant customer topics and selecting or creating optimal VC content in collaboration with internal stakeholders.
• Plan, create, and ensure the timely availability of SFG packages to marketing operations, promoting SSPOS and cross-selling initiatives through alignment with divisional and strategic business unit stakeholders to enhance customer engagement.
• Support innovation product launches by contributing segment expertise to ensure impactful and timely market introduction.
• Support the creation and execution of booster campaigns efficiently and analyze results to inform future strategies.
• Drive effective cross-selling by equipping marketing operations with pertinent sales tools and materials, providing coaching as needed, and collaborating with divisional colleagues to implement cross-selling strategies for both service and sales teams.
• Organize and facilitate live webinars tailored for the Chemical and MPE segments to engage and inform target audiences.

Requirements

• Bachelor's Degree in Chemistry, Marketing, or experience in either selling or marketing towards production facilities in chemical and/or metal, plastic and electronic production preferred.
• Proven experience and affinity for content creation, project management and marketing processes.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience working in a global matrix organization.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Networking and collaborating with various stakeholders is of essence for the cross-team collaboration.
• Detail-oriented with strong organizational skills and the ability to manage multiple international projects simultaneously.
• Proficient in Microsoft Office Suite and familiarity with marketing automation tools.

Nice to Have

• Experience in a manufacturing or engineering environment.
• Knowledge of marketing automation tools.

Qualifications

• Bachelor's Degree in Chemistry, Marketing, or related field.

Benefits & Perks

• Medical, dental and vision care coverage and a 401(k) savings plan with company matching.
• Tuition reimbursement, employee wellness programs, plus other perks and discounts.
• Parental and caregiver leave policies.
• Paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits.