Senior Account Executive Digital Influencer Specialist

Devries International

New York, NY

Full Time

Senior

70k-90k

4 days ago

Job Description

About the Role

DeVries is a mid-sized, culture-first communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: North America, Europe and Asia. With our HQ in New York City, our locations include Beijing, Berlin, Hong Kong, Shanghai, Singapore and Taipei. We are dedicated to decoding culture to unlock sustained, meaningful influence for brands. We are looking for a Senior AE, Influencer Marketing Specialist to join our New York office (hybrid), across beauty and CPG brands. The role involves managing digital media and influencer landscapes, developing digital strategies and content, and participating in new business opportunities and industry trend identification.

Key Responsibilities

Develop comprehensive influencer strategies across industries, verticals, and brand programs.
Recommend the optimal influencer approach relevant to a client's program objectives, including demonstrating how the influencers you recommend align with a client's target audience.
Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs.
Create meaningful relationships with online influencers to deliver above and beyond content and engagement for clients.
Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients.
Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy.
Identify creative ways to break through with influencers through earned tactics.
Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings.

Requirements

Bachelor's Degree.
3-5+ years' experience at a digital, advertising, media or PR agency.
Deep understanding of social media and digital marketing, specifically developing and executing influencer programs.
Excellent verbal, written, presentation and problem-solving skills.
Experience working with influencer networks, individual influencers, and influencer identification, management, and measurement tools.
Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook, Pinterest, and YouTube.
Ability to communicate brand-level social media strategies with complete digital fluency.
Experience working with cross-functional and IAT partners to incorporate influencer plans into 360 programs.
Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.

Nice to Have

Experience in digital strategy and content creation.
Client services and account management experience.
Knowledge of consumer and pop-culture/societal trends that influence consumer behavior.

Qualifications

Bachelor's Degree.

Benefits & Perks

Salary range of $70,000-$90,000, depending on experience and qualifications.

Working at Devries International

DeVries is a culture-first agency that values decoding culture to influence brands and emphasizes a fast-moving, client-centric environment. The company is committed to diversity and accessibility, providing accommodations for applicants who need assistance during the application process.

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