Senior Advertiser Insights Manager

About the Role

Key Responsibilities

• Help the Advertiser Success teams drive senior-level client conversations that challenge their thinking and engage them with adMarketplace on their business growth
• Drive client insights information gathering efforts from primary and secondary sources and assess accuracy, validity, and materiality
• Analyze advertiser marketing objectives and evaluate how they align with media strategies and data insights to justify and optimize budget allocation
• Work with first-party and third-party data analysis to develop insight-driven market, consumer, product, and competitive POVs with clear business and marketing implications for senior-level audiences
• Draft narratives and decks to be presented to clients analyzing current marketing goals and how they align with adMarketplace's solutions
• Collaborate with the Advertiser Success Team to marry advertisers' data with industry insights, creating compelling value propositions for campaigns
• Compare advertisers' strategies to those of their competitors, identifying opportunities for differentiation and growth
• Support the development of consumer-focused primary client case studies and research studies to unlock growth opportunities for clients

Requirements

• Bachelor's degree
• 4 to 6+ years experience in digital marketing, account planning, marketing research and/or consulting
• Experience building high quality and effective client facing collateral across multiple formats such as slides and one-sheeters
• Experience with third-party data tools (e.g., syndicated data sources like MRI, Comscore, etc.)
• Experience working with data visualization tools
• Knowledge of digital ad market, consumer, and competitive trends
• Ability to see and simplify big-picture strategy and implications through granular data for senior-level audience
• Ability to engage effectively with senior internal stakeholders

Nice to Have

• Experience in performance media and/or eCommerce business models
• Experience in design and/or graphic design
• Proficiency in Media Math metrics and measurement methodologies including MMM, MTA & LTA
• Proficiency in Google Workspace

Benefits & Perks

• Competitive base salary & team bonus plan
• Comprehensive benefits package & 401k
• Commuter Benefits
• Annual continued education stipend
• In-Office lunch 3-4x per week
• Fully stocked kitchen (unlimited coffee)
• Summer Fridays
• Management Training
• Dog-friendly Office
• Extra-curricular sports programs
• Healthcare, wellness programs, paid time off, and other benefits