Senior Advisor, Digital Marketing | Manager, Digital Strategy

About the Role

Key Responsibilities

• Lead, mentor, and develop a team of three digital marketers, fostering growth and performance
• Own the digital campaign roadmap and prioritize initiatives aligned to business goals, audience needs, and performance data
• Develop and implement integrated digital strategies that drive qualified leads and support pipeline growth across the buyer journey
• Collaborate with key stakeholders to align resources, timelines, and deliverables across teams
• Oversee website optimization and own web strategy to improve engagement and conversions, with a focus on UX, conversion rate optimization, content structure, and technical SEO
• Partner with content, design, and development teams to deliver high-performing landing pages, campaign experiences, and personalized journeys
• Leverage site analytics to inform improvements to navigation, content performance, and lead funnel conversion paths
• Plan and execute multi-channel digital marketing campaigns (e.g., paid media, SEO, email, social) that build brand awareness and drive lead generation and sales pipeline growth
• Align campaigns with audience personas, buying stages, and product positioning for maximum impact
• Use marketing automation platforms to improve targeting, nurturing workflows, and campaign performance
• Manage external agencies, vendors, and freelancers as needed
• Analyze campaign and website performance using analytics tools like Google Analytics and Salesforce to report on ROI, conversion metrics, and pipeline impact, and to inform strategy and ongoing improvements
• Collaborate with the analytics team to deliver insights to marketing leadership
• Test and iterate messaging, creative, and digital tactics based on real-time user behavior and performance data
• Partner across integrated marketing, content, product, and design teams to ensure digital efforts are aligned and integrated
• Stay informed of digital marketing trends and tools and bring forward innovative ideas to evolve our digital presence

Requirements

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience
• 7+ years of experience in digital marketing, with at least 2 years of people management experience
• Proven experience developing and executing multi-channel digital campaigns in a B2B environment, with experience in software or high-tech industries a plus
• Hands-on experience with CMS platforms (preferably Optimizely), SEO tools (BrightEdge, SEMrush, SiteImprove), Google Analytics, and paid media platforms (e.g., Google Ads)
• Demonstrated ability to lead and inspire a team, foster collaboration, and drive results through others
• Strong project management and prioritization skills in a fast-paced environment, with exceptional attention to detail
• Exceptional communication, interpersonal, and stakeholder management skills
• Ability to travel up to 10% for in-person marketing meetings or events
• Innovative and creative thinker who embraces bold ideas
• High emotional intelligence, resourcefulness, and a team player attitude
• Positive, optimistic outlook with a 'Let's go' attitude
• Accountability-driven with a bias for results
• Constant learner, adaptable, and resilient
• Passionate, self-directed, and motivated with endurance

Nice to Have

• Experience in software or high-tech industries
• Experience with marketing automation platforms beyond those specified