Senior Analyst

About the Role

Key Responsibilities

• Lead Marketing Mix projects with clients, from defining business questions to delivering actionable insights through core deliverables.
• Provide proactive, expert-level insights and action-oriented solutions, effectively communicating methodologies and results to clients.
• Partner with clients to develop optimal marketing plans based on analysis results and optimizations.
• Create and present comprehensive reports, including decks and scorecards, with data-driven recommendations and advice.
• Collaborate across Nielsen teams to deliver holistic client support.
• Design, execute, and present analytical studies that address clients' research objectives in the rapidly evolving media landscape.
• Foster collaboration and trust among MMM teams and clients, promoting a culture of diversity, inclusion, and continuous self-development.
• Establish and maintain strong relationships with senior client decision-makers by consistently demonstrating value and driving positive outcomes.
• Mentor junior associates in best practices, client communication, and project execution.
• Stay current with industry trends, emerging technologies, and best practices in marketing analytics to ensure cutting-edge solutions for clients.

Requirements

• Bachelor's degree required; advanced degree preferred.
• 2-5+ years of experience in marketing research or analytics, preferably in FMCG, Finance, Technology, Automotive, or related industries.
• Proven track record of hands-on data analysis and insights generation.
• Strong consultative storytelling skills, with the ability to translate complex data into actionable insights.
• Demonstrated enthusiasm for applying statistical analysis to solve business challenges.
• Proficiency in working with large datasets and data manipulation tools.
• Excellent organizational skills with a keen eye for detail; ability to manage multiple projects simultaneously while meeting deadlines.
• Superior communication and presentation skills, with the ability to convey complex information to diverse audiences.
• Fluency in English, both written and verbal.
• Experience with online advertising analytics is highly desirable.
• Familiarity with Nielsen, Circana, and media audience data is a plus.
• Adaptability and willingness to learn new technologies and methodologies in a rapidly evolving industry.

Nice to Have

• Experience with online advertising analytics.
• Familiarity with Nielsen, Circana, and media audience data.

Qualifications

• Bachelor's degree (required).
• Advanced degree (preferred).
• 2-5+ years of relevant experience in marketing research or analytics.

Benefits & Perks

• Comprehensive benefits package including health & wellness plans.
• 401(k) retirement plan with Nielsen match.
• Generous paid time off policy.
• Company-provided car for those who qualify.
• Discretionary incentive/bonus for eligible employees.