Senior Analyst - Contact Strategy

Bloomingdale's

Long Island City, NY

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie's—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Key Responsibilities

Develop and execute site personalization strategies via Adobe Test & Target, including identifying opportunities for personalization, defining target audiences, and collaborating with various teams to ensure alignment of personalized experiences across the website and CRM channels.
Analyze campaign performance, summarize findings, and share results with appropriate stakeholders and cross-functional teams.
Develop targeting strategies for Direct Mail, Email, and SMS/Push to improve customer retention and drive overall omnichannel sales, applying strategies such as RFM, Model Scores, and Control Groups.
Build and optimize audiences in the campaign management tool (SAS 360) for all CRM channels.
Compile results and summarize findings in a digestible format along with recommendations and next steps on select CRM campaigns.
Prepare and maintain the weekly email status sheet, including targeting, segmentation, versions, count approval, scheduling, and communication of all email marketing campaigns for cross-functional team meetings.
Design, implement, and analyze A/B tests to optimize CRM strategies.
Drive and manage asset workflow, including creative briefs and linking strategies for select CRM initiatives.
Perform other duties as assigned.

Requirements

BS or BA Degree required, with a background in Marketing and/or Digital Marketing a plus.
3-5 years of analytical experience.
Strong Excel skills and proficiency in PowerPoint.
Proficiency in using marketing systems and tools such as Adobe Test & Target and SAS 360.
Ability to partner with multiple cross-functional teams.
Excellent project management skills.
Detail-oriented, results and goal-focused.
Self-starter, takes initiative, and recognizes the need for urgency.