Senior Analyst, Digital Analytics

WPP

Seattle, WA

Full Time

Senior

75k-90k

26 days ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Execute, manage, and update new and recurring client reports delivered in a hybrid of Excel, Power BI, and PowerPoint.
Process, generate, or create both static and interactive Excel report/dashboard for client performance.
Support and follow best practices for data acquisition, cleansing, transformation, and front-end publishing.
Analyze, audit client data, and develop, maintain, and improve documentation for common team processes and best practices.
Collaborate directly with Strategy, Media, and Creative teams on their reporting and analysis requests, and work with clients on test & learn projects including A/B and multivariate testing.

Requirements

2+ years' experience reporting and analyzing digital, marketing efforts related to customer acquisition and retention.
3+ years' experience analyzing data, drawing conclusions, and making recommendations; consulting experience is a plus.
Experience working with site analytics raw data (Google, Omniture, etc.).
Proficiency in advanced quantitative/statistical modeling, optimization techniques, etc.
Ability to identify and resolve problems by leveraging multivariate data analysis.
Experience with R, Big Data, web analytics, marketing analytics, online marketing, and multi-channel marketing; Python or Hadoop is a plus.
Strong understanding of concepts, terminology, and measurement issues in Web/Digital Analytics.
Ability to manage multiple projects concurrently.
Effective communication skills to convey complex ideas to diverse audiences.
Quantitative related degree (e.g., science, engineering, finance, statistics, or related field) or strong quantitative training is a plus.
A passion for what you do.

Nice to Have

Consulting experience.
Experience with Python or Hadoop.

Benefits & Perks

Competitive salary range of $75,000-$90,000 USD.
Comprehensive benefits package.
Hybrid work approach with teams in the office an average of four days a week.
Flexibility and accommodations available upon discussion.

Working at WPP

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We value a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.

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