Senior Analyst - Marketing

About the Role

Key Responsibilities

• Provide comprehensive marketing campaign consultation, project management support, solution design/process optimization, and execution services to Marketing partners and key stakeholders across US Marketing.
• Deeply understand the end-to-end marketing campaign execution journey to offer guidance on pre-execution planning, offer governance, campaign/offer setup, creative review and approval, channel setup, targeting, and post-launch activities.
• Collaborate with stakeholders including Marketing, Product, GCO/Legal, Compliance, and Channel Delivery to align on campaign objectives, feasibility, and risk management.
• Lead project management support for Limited Time Offer (LTO) launches throughout planning, execution, and post-launch stages, ensuring successful and timely launches.
• Partner with MarTech Product teams and other stakeholders to identify and implement process transformation opportunities to improve speed, agility, efficiency, and quality.
• Build expertise in AXP MarTech products, processes, and capabilities to inform process optimization and drive utilization.
• Lead change management activities, share best practices, and promote process adoption across enterprise stakeholders.
• Monitor and analyze data to identify trends, interpret performance metrics, and recommend actions to improve quality and operational performance.
• Provide outstanding customer service to marketing colleagues and partners across the enterprise.

Requirements

• Minimum of 2-3 years of work experience.
• Previous experience in MarOps, Marketing, or Project Management is a plus.
• Passion for and interest in Marketing Operations (MarOps) and/or Project Management with the ability to lead cross-functional projects.
• Excellent attention to detail and process-oriented thinking, with strong organizational skills.
• Excellent verbal and written communication skills, capable of explaining complex technical concepts simply.
• Strong relationship and partner management skills, with the ability to influence stakeholders at various levels.
• Ability to gather and interpret performance data, identify optimization opportunities, and measure KPIs.
• Comfortable navigating ambiguity and designing solutions with a holistic perspective.
• Strong problem-solving skills and willingness to delve into details to improve processes.
• Ability to operate independently and collaborate effectively in a fast-paced, global environment.
• Experience working under deadlines and managing last-minute changes, technical issues, and delays.
• Bachelor's degree required.
• Proficiency with Microsoft Office and Slack.

Nice to Have

• Experience or familiarity with workflow management tools/platforms such as Salesforce or Adobe.

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite, or virtual arrangements
• 20+ weeks paid parental leave for all parents
• Free access to global on-site wellness centers (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities