Senior Analyst - Marketing

American Express

New York, NY

Full Time

Senior

55k-105k

15 days ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Key Responsibilities

Lead key tactical aspects of Business Line of Credit, Business Checking, and Business Savings strategic acquisition initiative planning, campaign analysis, and investment optimization.
Work cross-functionally to prepare and QA critical deliverables to the marketing leadership team, product, and finance stakeholders.
Partner with marketing channel owners and analytics teams to surface data-driven recommendations to expand targeting, optimize campaigns, drive forward the R&O process, and prepare business cases for strategic initiatives.
Develop data-driven business cases to inform and expand acquisition strategy, channel mix, and cross-sell opportunities.
Support full funnel forecasting and strategic planning by evaluating investment tradeoffs based on cost-benefit analyses.
Partner with GCS Marketing Finance and GIO to guide marketing investment decisioning.
Incorporate campaign insights, competitive learnings, and macro trends into marketing channel strategy by collaborating with Analytics, Product Strategy, and Research teams.

Requirements

3+ years of experience in marketing strategy, analytics, finance, product development, or management consulting.
Strong technical foundation with ability to conduct campaign analysis, manipulate data, and synthesize data into actionable findings.
Exceptional communication and presentation skills with ability to message effectively across levels and tailor complex messages to executive audiences.
Ability to break down complex problems simply and tell a story with data.
Experience developing reports from scratch to provide visibility into current trends and business snapshots.
Proven track record of supporting strategic initiatives, including developing business cases.
Advanced skills in Excel and PowerPoint.
Bachelor's degree required.

Nice to Have

Experience building financial and statistical models for forecasting and budget planning.
Experience with Google Analytics, Adobe Analytics, SQL, and data visualization tools such as Tableau or Power BI.

Qualifications

Bachelor's degree

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite, or virtual arrangements
20+ weeks paid parental leave for all parents
Free access to global on-site wellness centers (location-dependent)
Free and confidential counseling support through Healthy Minds program
Career development and training opportunities

Working at American Express

American Express values innovation, shared principles, and leadership behaviors, fostering a culture that supports colleagues' holistic well-being, professional growth, and inclusivity. The company emphasizes flexibility through its Amex Flex model, balancing in-person and virtual work arrangements to support diverse needs and work styles.

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