Senior Analyst, Marketing Analytics (Ref: 189053)

Forsyth Barnes

New York, NY

Full Time

Senior

8 days ago

Job Description

About the Role

Our client operates within the Retail sector, specializing in Jewelry and Watch Retail. Renowned for its dedication to quality and customer satisfaction, this organization offers an extensive range of exquisite jewelry, complemented by outstanding service. Their innovative e-commerce solutions distinguish them in the industry, enabling a seamless shopping experience for valued customers. This position is based in New York City, a dynamic environment that presents extensive opportunities for networking and professional development. The company promotes a diverse and inclusive workplace, encouraging creativity and innovation. At this time, the client will not sponsor a new applicant for employment authorization for this position.

Key Responsibilities

Perform comprehensive analyses of marketing data to uncover trends, patterns, and insights that inform marketing strategies.
Partner with cross-functional teams to assess their marketing requirements and deliver analytical insights.
Evaluate the effectiveness of marketing campaigns, communicating results to key stakeholders.
Create and maintain dashboards tracking key performance indicators (KPIs) for marketing initiatives.
Employ statistical techniques to refine marketing strategies and boost customer interaction.

Requirements

Bachelor's degree in Marketing, Business, Statistics, or related discipline; a master's degree is advantageous.
Minimum of 5 years of hands-on experience building and implementing multi-touch attribution (MTA) models.
Strong proficiency in SQL, Python, Snowflake, Excel/Google Sheets.
Skilled in at least one BI/visualization tool (Tableau, Looker, Power BI).
Familiarity with marketing platforms such as GA4, Google Ads, Meta Ads, Klaviyo, and affiliate networks.
Strong attention to detail, organizational skills, and ability to thrive in a fast-paced, collaborative environment.
Background in eCommerce analytics, DTC.
Strong problem-solving skills with meticulous attention to detail.
Outstanding communication abilities, capable of conveying complex data clearly to diverse audiences.

Nice to Have

Experience with eCommerce analytics and direct-to-consumer (DTC) models.
Experience with statistical techniques to refine marketing strategies.

Qualifications

Educational background in Marketing, Business, Statistics, or related fields.
At least 5 years of relevant experience in marketing analytics and attribution modeling.