Senior Analyst, Marketing Strategy

About the Role

Key Responsibilities

• Build Zip's next-generation marketing analytics foundation by architecting data models, metrics, and dashboards that measure CAC, LTV, ROI, and payback across paid media efforts.
• Translate marketing performance into commercial insights, quantifying acquisition costs, marketing contribution to revenue, and return on ad spend across platforms like Google, Meta, and TikTok.
• Lead the end-to-end development of marketing dashboards in Tableau, from sourcing raw data to designing metric logic and guiding implementation with technical and non-technical collaborators.
• Partner with stakeholders across Marketing, Data, and Product to identify key data inputs, uncover gaps, and validate assumptions.
• Solve ambiguous, first-of-their-kind analytics problems using first-principles thinking to quantify outcomes, simulate trade-offs, and make recommendations.
• Evaluate financing costs and downstream revenue implications of various acquisition strategies to inform tactical and long-term investment decisions.
• Integrate AI tools and generative capabilities into analytics workflows to accelerate report generation, pattern recognition, and dashboard maintenance.
• Act as a strategic advisor to Marketing and Commercial leaders by using data to articulate insights, identify effective strategies, and recommend investment areas.

Requirements

• 5 years of experience in Commercial Strategy, Marketing Analytics, or Commercial Analytics, with experience in MarTech, fintech, big tech, management consulting, or marketing agencies a plus.
• Hands-on ownership of performance measurement frameworks, including defining and calculating CAC, LTV, and marketing ROI.
• Strong modeling ability in Excel/Google Sheets, with experience building from scratch and manipulating large datasets.
• Experience with Tableau, SQL, or PowerBI is a plus.
• Track record of influencing decisions through data, partnering with Growth, Marketing, and Data teams to drive investment or campaign shifts.
• Ability to synthesize complex, ambiguous data into clear business insights emphasizing business value.
• Proactive problem-solving mindset with the ability to operate autonomously and prioritize workstreams with minimal guidance.
• Exposure to AI or automation in analytics workflows, or a strong interest in integrating modern tools to improve reporting efficiency.
• Proven ability to lead cross-functional initiatives and manage projects in matrixed environments.
• Demonstrated ownership mindset, applying first principles thinking to break down ambiguous problems and deliver high-impact projects from concept to execution.

Nice to Have

• Experience in MarTech, fintech, big tech, management consulting, or marketing agencies.
• Experience with SQL, PowerBI, or other data visualization and analysis tools.
• Interest or experience in AI and automation in analytics workflows.

Qualifications

• Experience in marketing analytics or related fields (minimum 5 years).

Benefits & Perks

• Flexible working culture
• Incentive programs
• 20 days PTO every year
• Generous paid parental leave
• Leading family support policies
• 100% employer covered insurance
• Beautiful Union Square office with a casual dress code
• Learning and wellness subscription stipend
• Company-sponsored 401k match