Senior Analyst, Performance Media Analytics

Horizon media

New York, NY

Full Time

Senior

85k-100k

about 1 month ago

Job Description

About the Role

We are seeking a Senior Analyst to join the Analytics team within the Performance Media group at Horizon Media. The ideal candidate will have proven experience and a passion for data-driven decisions that will improve results for a portfolio of clients. This role reports to the Supervisor of Analytics, overseeing a rigorous test-and-learn process for Performance Media advertisers, covering multiple discipline areas including programmatic media, paid social, SEM, and affiliate marketing. The Senior Analyst will support RTB optimization and strategy for these channels, helping drive effectiveness and measurement of media buying. This is a unique opportunity for a motivated individual to lead toward innovation and thought leadership throughout a vibrant and dynamic organization.

Key Responsibilities

Analyze information to bring forward insights and recommend optimizations to improve long-term results
Support the design and implementation of tests, data-driven processes and tools to advance client goals and Performance Media capabilities
Support development of KPIs and reporting methodologies / forecasts to advance brand goals
Support development of reports and dashboards to clarify results at scale
Communicate concise data points, trends, and measurement strategies to a broad audience, from technical experts to traditional brand managers

Requirements

Bachelor's Degree in Computer Science, Analytics or related field
3 years' relevant work experience, preferably in media and/or digital marketing
Strong analytical skills, including the ability to analyze raw data, draw conclusions and make recommendations based on forecasted outcomes
Coursework in statistics and experience with economics or finance data
Working knowledge of digital media, especially media that can be bought programmatically
Expertise in Microsoft Excel and some knowledge of PowerPoint
Time management and collaborative team skills
Some knowledge of statistics software, R and/or SAS, and/or database management skillset such as SQL
Excellent verbal and written communication skills, with ability to convey technical findings in layman's terms

Qualifications

Benefits & Perks

Competitive total rewards package including a discretionary bonus
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays and unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement

Working at Horizon media

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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