Senior Analyst, Video Investment

About the Role

Key Responsibilities

• Help support the development of holistic Video media strategies and analysis (e.g., audience and media partner selection, custom data, DSP (Demand Side Platform) and PMP (Private Market Place) recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Video media including OTT/CTV, OLV/Digital Video, Advanced TV, Programmatic, Linear TV and more
• Collaborate and coordinate with Video Leads to build and develop comprehensive recommendations designed to deliver on client KPIs and drive performance, leveraging data and analytics through cross-channel strategic partnerships
• Work closely with Media planning, Analytics, and other internal teams in analyzing and overseeing Programmatic Video campaigns
• Implement and execute media plans across various digital video channels, ensuring accurate targeting, budget allocation, and timely delivery of campaigns
• Build expertise in leading Programmatic ad platforms such as The Trade Desk and Pulsepoint, and share that knowledge internally
• Ensure all Video campaigns meet or exceed delivery, reach, and performance goals through ongoing stewardship and optimization
• Monitor campaign performance and own client reporting for assigned tactics in coordination with the analytics team
• Use logical, systematic approaches to solve problems, make timely decisions, and deliver creative resolutions backed by analytics
• Stay updated on industry trends, emerging technologies, and best practices in digital video, sharing insights to enhance campaign effectiveness
• Ensure video plan output is timely, accurate, and executed with excellence
• Implement successful Programmatic Video plans using DSPs such as Trade Desk, PulsePoint, AdMission, and others
• Research and stay abreast of new tools, ad formats, trends, and best practices in Video and Programmatic through industry events and conferences
• Support aggregate negotiations across appropriate channels
• Assist Thought Leadership efforts by authoring and reviewing Video-related POVs, Case Studies, and insights based on industry updates and trends

Requirements

• 3+ years relevant experience including 2+ years Digital media
• Expertise in the Video publisher, platform, and audience supplier ecosystem
• Advanced TV, Digital Video, and Connected TV media buying experience with proven technical and negotiating skills
• Solid knowledge of National Linear broadcast media and Programmatic buying platforms such as the Trade Desk, Google DV360, or others
• Trade Desk, DV360, or other DSP certification a plus
• Strong digital acumen and project management skills
• Familiarity with programmatic offerings and dashboard experience
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
• Healthcare/Pharmaceutical background a plus
• Bachelor's degree or equivalent, preferably in marketing, business, or related quantitative/analytical fields

Nice to Have

• Trade Desk, DV360, or other DSP certification

Benefits & Perks

• Competitive benefits package
• Salary range from $50k to $90k, with individual compensation based on experience, responsibility, and qualifications
• Additional benefits details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us