Senior Analytics Engineer, Marketing

About the Role

Key Responsibilities

• Write code and design ingestion strategies to fetch data from source systems and prepare it for analysis
• Design, build, and document data pipelines using advanced SQL to lay the groundwork for consistent reporting and enable ad-hoc analyses
• Work with system owners to advise on data-generation best practices (normalization, logging tables, soft delete) to help produce high quality data from internal systems
• Analyze paid media campaigns, including attribution modeling and ROI analysis, to drive acquisition performance
• Collaborate with media buyers to monitor campaign performance across channels, ensuring alignment with business goals
• Provide insights into funnel performance, from initial engagement through conversion, and identify opportunities for improvement; including building dashboards to measure and communicate marketing performance across campaigns and channels
• Provide actionable insights to guide acquisition strategies for new product launches and business initiatives
• Proactively monitor key acquisition and performance-marketing metrics and generate insights to inform strategic decision-making
• Partner with the email marketing team to evaluate prospecting campaigns, cross-sells, and retention-based communication initiatives
• Develop metrics and reporting to track the effectiveness of email journeys and customer engagement
• Support the development of data-driven strategies for prospecting sales and retention campaigns

Requirements

• Expertise in SQL with experience designing and building data pipelines
• Background in financial data and analytics
• Ability to analyze and interpret marketing campaign performance data
• Strong communication skills to clearly report insights and guide decision-making
• Experience working with media buyers, email marketing teams, and business leaders
• Strategic thinking and technical expertise in data analysis