Senior Associate Brand Manager

Wells Enterprises

Chicago, IL

Full Time

Mid Level

104k-146k

14 days ago

Job Description

About the Role

As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, business performance analysis, consumer research and budget management. This role requires a deep understanding of how to combine disparate consumer data points and derive meaningful insights that drive volume and profitability.

Key Responsibilities

Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives; Ensure brand guidelines and standards are consistently applied across all marketing channel
Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets
Analyze consumption performance data and translate findings into actionable insights as part of monthly business performance reviews
Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis
Create internal and customer-facing marketing materials, including selling stories
Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth
Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy
Manage relationships with internal and external partners, including global marketing teams and various agencies and vendors

Requirements

Bachelor's degree in marketing, business, or a related field
Two to three years related experience, consumer packaged goods experience preferred
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
Excellent written and verbal communication skills, with the ability to present complex ideas to a variety of audiences
Proficient in Microsoft Office, including Excel, PowerPoint, and Word
Experience using Nielsen or IRI syndicated data
Ideal candidate is a self-starter, detail-oriented, analytical, and a team player
Creative problem solver with strong analytical skills

Qualifications

Bachelor's degree in marketing, business, or a related field
Two to three years related experience, consumer packaged goods experience preferred

Benefits & Perks

Base pay range of $104,295 to $146,013 annually, with actual compensation determined based on experience and qualifications
Hybrid work environment
Employer committed to EEO/AA policies