Senior Associate Director of Marketing

About the Role

Key Responsibilities

• Lead and execute integrated marketing strategies across digital, print, and media channels to advance enrollment, retention, fundraising, and brand awareness.
• Ensure brand consistency in messaging, tone, and visual identity across all University platforms.
• Collaborate with departments including Academic Affairs, Admissions, Advancement, Athletics, and Student Affairs to support recruitment, retention, fundraising, and branding goals.
• Manage and mentor student workers, interns, part-time staff, and contracted vendors.
• Coordinate multichannel campaigns (email, web, social media, print, video) aligned with institutional priorities.
• Use analytics to measure campaign effectiveness and adjust strategies based on data insights.
• Identify and implement emerging trends and best practices in higher education marketing.
• Represent the University at internal and external events to ensure high-impact brand representation.
• Serve as editor-in-chief for flagship magazine, newsletters, and reports; oversee editorial calendars and content strategies.
• Produce and review compelling content highlighting student success, faculty scholarship, alumni impact, and donor support.
• Collaborate with creative teams on publication design, layout, and production.
• Establish and enforce editorial standards, including AP style and house style, and oversee editing, proofreading, and fact-checking.
• Hire, train, and supervise freelance and part-time writers, copy editors, and student contributors.
• Extend publications into digital experiences, including multimedia storytelling and social media campaigns.
• Manage production schedules, budgets, and vendor relationships.
• Monitor industry trends and peer practices to recommend innovative formats and storytelling methods.
• Partner with the Web & Email Communications team to align digital distribution.
• Collaborate with the Graphic Design team for layout and visual branding.
• Coordinate with Multimedia team to incorporate video, photography, and social media features.
• Develop and maintain relationships with external partners such as Dassault Systèmes, Roc Nation, Virtual Enterprise International, The Society of Presidential Descendants, BSE Global, and Live Nation.
• Work with university leadership to produce communications showcasing strategic alliances and philanthropic impacts.
• Act as liaison to external organizations to ensure messaging alignment and maximize visibility.
• Explore new publishing, media, and partnership opportunities to expand LIU's reach and reputation.

Requirements

• A bachelor's degree in journalism, communications, English, or a related field is required.
• A master's degree is strongly preferred.
• Minimum of 7 years of progressively responsible experience in editorial management, publications, or communications, preferably in higher education or nonprofit sectors.
• Demonstrated expertise managing publication lifecycles across print and digital platforms.
• Exceptional writing, editing, and proofreading skills, with mastery of AP style and institutional brand voice.
• Proven ability to manage freelance writers, editors, and vendors.
• Experience working with designers, photographers, and multimedia specialists.
• Strong project management skills with the ability to oversee complex schedules and budgets.
• Excellent interpersonal and partnership-building skills with external organizations and corporate entities.
• Familiarity with digital publishing platforms, CMS tools, and email marketing platforms.

Nice to Have

• Experience in higher education or nonprofit sectors.
• Knowledge of multimedia storytelling and digital content creation.
• Experience with analytics tools to measure campaign effectiveness.

Qualifications

• Bachelor's degree in relevant field (journalism, communications, English, or related).
• Master's degree preferred.
• At least 7 years of relevant experience in editorial management or communications.

Benefits & Perks

• Some evening and weekend work may be required for project deadlines and events.
• Occasional travel to/from LIU campuses, partner sites, and external vendor locations.