Senior Associate, Investment, Digital

Vertis

Chicago, IL

Full Time

Senior

59k-65k

14 days ago

Job Description

About the Role

The Sr Associate, Investment, Digital is responsible for facilitating the placement of approved media plans, confirming, monitoring, and optimizing digital media orders to ensure flawless execution of clients' advertising programs. The role involves providing in-depth analysis to drive digital strategy, ensuring accurate and timely tactical execution of media planning, placement, and reporting, and demonstrating digital leadership within the team.

Key Responsibilities

Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy
Execute ongoing media activation and maintenance tasks, including account pacing, keyword analysis, optimization, forecasting, and collaborating with internal/external teams to enhance client experience
Utilize strong analytical skills to extract insights from campaign data and provide well-developed, quantitatively based recommendations to meet client goals
Assist in development of media strategy and recommendations
Create presentations, regular reporting, and other documents for client evaluation and approval of digital campaigns
Ensure flawless execution of media buys by deploying best practices in digital operations and quality assurance for campaign launches and modifications
Provide project management on campaigns within the channel team
Monitor campaign performance through regular reporting, ensuring proper execution and troubleshooting issues
Analyze data trends and develop solutions for improvement
Act as quality control for overall account output
Collaborate with leadership and peers to develop solutions that enhance operational efficiency, tools, and workflows
Monitor digital media trends, tools, and technologies, and recommend directions for investment and implementation
Represent Rise to vendor reps to analyze media vehicle/tactic value and applicability for plan consideration
Participate in vendor meetings with current and potential partners

Requirements

Bachelor's degree in communications, marketing, advertising, or business
Ability to speak, read, and write the English language
3+ years relevant work experience in digital media or marketing, with digital experience; agency experience a plus
Experience with Microsoft Office suite; practical experience with Excel is a plus
Strong relationships with publisher and technology partners
Knowledge of paid digital channels and tactics within media planning and how to leverage their strengths
Proven ability to translate strategic plans into flawless tactical executions
Understanding of media planning concepts such as reach, frequency, impression share, ROI, ROAS, and other KPIs
Certificates in Google and Microsoft platforms; experience with other digital platforms is a plus
Strong analytical skills for campaign setup, troubleshooting, and quality assurance
Excellent oral and written communication skills, with a focus on collaboration
Comfort participating in brainstorms and ideation sessions
Ability to work with a team to execute media strategies accurately
Desire to continue education through ongoing training and certification programs
Curiosity about digital media trends and channels