Senior B2B Go-To-Market Manager

Adobe

San Francisco, CA

Full Time

Senior

121k-213k

24 days ago

Job Description

About the Role

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The role involves driving customer acquisition and revenue growth for Adobe Digital Media products, focusing on small and medium business customers, developing and implementing sales strategies, collaborating with sales teams, and building go-to-market plans to boost pipeline and performance.

Key Responsibilities

Own and implement GTM strategies to drive new customer acquisition, expansion, and upsell for DMe offerings, with a focus on small and medium businesses.
Develop new business opportunities and influence prioritization of rolling GTM plans including ideation of projects and deliverables to support the GTM plans and financial goals and important metrics.
Partner closely with cross-functional partners including ICX Sellers, Product Marketing, Sales & Marketing Operations, Marketing, Analytics Teams, and other collaborators to ensure a seamless customer journey and flawless campaign execution.
Apply data-driven insights to optimize marketing conversions and generate leads and opportunities that result in significant ARR impact.
Build and maintain GTM Quarterly and Annual planning.

Requirements

Practical experience in Product, Marketing, Ecommerce/Sales or a related field.
Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
Outstanding skills in developing and implementing product and sales go-to-market plans, to delivering results.
Partnership skills to work effectively with cross-functional teams.
Ability to accurately identify critical metrics and measure success through pipeline conversion data.

Working at Adobe

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. The company values diversity, inclusion, and accessibility, and strives to foster a collaborative and innovative work environment.

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