Senior Brand Manager

YETI Coolers

Austin, TX

Full Time

Senior

14 days ago

Job Description

About the Role

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD. The Senior Brand Manager leads brand marketing strategy, planning, and execution for half of the calendar year, blending strategic planning with creative and operational leadership to ensure brand priorities are reflected across all marketing moments.

Key Responsibilities

Lead the strategic planning for and organizational alignment of your half (1H or 2H), translating annual brand priorities into clear seasonal focus areas, campaign timing, and marketing briefs.
Write compelling, insight-driven briefs that guide creative development across large brand campaigns, commercial moments, and cross-category initiatives.
Own end-to-end campaign execution, ensuring on-brand delivery across channels, including social digital, PR, Partnerships, and retail, with support from Program Management.
Partner with Regional Brand Managers to deliver toolkits, messaging frameworks, and brand context so they can localize global campaigns in a way that stays true to the YETI brand.
Uphold and evolve the YETI brand voice and identity, from major launches to everyday content, infusing brand swagger wherever possible.
Identify and drive opportunities for brand energy through earned media, creator and ambassador storytelling, and culturally attuned programs or activations.
Track campaign performance, share insights, and lead post mortems to inform future work.

Requirements

Bachelor's degree or equivalent experience (strongly preferred).
Greater than 8 years in brand marketing, ideally in consumer products or at an agency.
Proven success leading integrated, results-driven marketing campaigns.
Skilled in cross-functional collaboration and stakeholder alignment.
Experience managing and tracking budgets.
Strong strategic thinking and clear communication.
Creative problem-solver with attention to detail.
Confident giving feedback and guiding teams.
Comfortable in fast-paced, dynamic environments.
Ability to travel up to 20%.
Passion for the YETI brand.

Nice to Have

Experience in consumer products or at an agency.
Experience managing and tracking budgets.
Strong strategic thinking and communication skills.

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

Working at YETI Coolers

YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

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