Senior Brand Manager

About the Role

Key Responsibilities

• Work collaboratively with the Marketing & Commercial Director Germany to support in defining the 3-year plan for the German & Austrian market.
• Evolve the local marketing strategy, bringing to life the Global Optimum Nutrition brand positioning to engage consumers and drive commercial demand.
• Own the execution of the marketing mix, partnering with the International region to ensure local delivery of key strategic initiatives and drive local top spins.
• Be responsible for activation and partnerships across paid, owned, and earned channels, ensuring best-in-class execution to drive full marketing funnel KPIs.
• Partner with insights teams to monitor brand health and marketing effectiveness KPIs.
• Identify key innovation platforms for the market and execute go-to-market plans for 2026 to introduce on-trend innovation into the DEAT region.
• Manage the overall marketing budget, including monthly phasing and annual delivery.

Requirements

• Experience in developing and executing through-the-line campaigns across paid, owned, and earned channels.
• Media planning and agency management experience.
• A commercial business mindset with experience in P&L ownership and marketing metrics.
• Project management experience.
• Ability to engage effectively and influence across all functions and operations.
• Proactive, innovative, and highly motivated self-starter in a rapid result-driven environment.
• Passion for the brand and ability to manage multiple projects and work strands effortlessly.
• 7+ years of FMCG brand management experience.
• Ideal candidate has a blend of strong blue-chip foundation and entrepreneurial experience.
• Local and regional experience preferred.
• Desirable: Wellbeing, Nutrition, or Health & Beauty experience and CIM professional qualification.
• German (native level); English (fluent).

Nice to Have

• Wellbeing, Nutrition or Health & Beauty experience.
• CIM professional qualification.
• Regional experience in Germany or surrounding markets.

Qualifications

• 7+ years of FMCG brand management experience.
• CIM professional qualification (desirable).
• Language skills: German (native), English (fluent).

Benefits & Perks

• Opportunity to develop your career on a global stage.
• Continuous learning through an on-demand learning platform.
• Competitive compensation package including staff discounts.
• Generous family leave policy.
• Health & dental plan.
• Hybrid working arrangements through the Smart working model for better work-life balance.