Senior Brand Manager Aperitif

Diageo

Milan, TN

Full Time

Senior

17 days ago

Job Description

About the Role

Diageo is a world class leader in beverage alcohol, producing over 200 brands including top spirits like Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. The company is committed to celebrating life every day everywhere, fostering diversity, and building shared value. In Italy, Diageo is creating a new marketing team to drive growth and become a strong marketing powerhouse. The Senior Brand Manager Aperitif will be responsible for shaping and executing brand strategies within this category, working across multiple brands and collaborating with global teams, agencies, and cross-functional partners to enhance brand equity, visibility, and market presence.

Key Responsibilities

Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight.
Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & third space).
Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.
Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans.
Own the shadow P&L for the brands across the market and understand and respond to the drivers of brand performance.
Understand and manage pricing & promo strategy, margin mix and volume drivers.
Translate strategies into well-executed plans that outperform competitors and increase market share.

Requirements

6+ years of relevant marketing experience with a strong understanding of the Italian landscape (consumer media, culture).
Existing ability to build genuine relationships built on mutual trust & respect.
Successful management of senior stakeholders, resulting in strong and positive outcomes.
Holistic skill set across various marketing growth drivers with a track record of delivering transformational business results.
Comfort with dealing with ambiguity, complexity, and working within a fast-paced, entrepreneurial, and matrixed environment.
Experience working across media, digital, experiential, PR, and culture.
Demonstrated brilliant execution to high standards across various pillars of brand building.
Deep personal accountability for great performance.
Strong commercial and numerical acumen with attention to detail.
Experience working across multiple countries/geographies.

Nice to Have

Experience working across multiple countries/geographies.

Benefits & Perks

An inclusive company culture that puts employees and their development first.
A competitive salary with bonus and many benefits that suit your lifestyle.
An industry leading parental leave policy.
Flexibility in work arrangements including part-time, compressed hours, and flexible location.
Reasonable accommodation for individuals with disabilities.

Working at Diageo

Celebrating our inclusive and diverse culture is core to Diageo's purpose of 'celebrating life every day everywhere'. The company values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. Diageo emphasizes diversity, inclusion, and flexibility as key components of its workplace environment.

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