Senior Brand Manager - Brand Growth & Innovation

About the Role

Key Responsibilities

• Develop, lead, and gain support for 3-5 years innovation plans enabled by a new, breakthrough innovation platform across multiple KCNA brands and categories.
• Collaborate with Brand Growth & Innovation Leaders to ensure innovation plans are aligned with brand strategies and integrated within the brand innovation portfolio.
• Lead and influence cross-functional partners in a matrix organization (including R&E, Product Supply, Insights & Analytics, RGM, Design, and Sales) to operationalize innovation programs and deliver on business standards.
• Advocate for superior consumer experience as teams build enterprise capabilities for the breakthrough innovation platform.
• Collaborate with multi-functional teams to prepare major innovation programs for launch, including designing consumer experiences, assortment & pricing recommendations, and customer sell-in stories.
• Leverage knowledge of P&L and collaborate with finance to provide real-time recommendations that protect revenue and profitability while addressing business challenges.
• Engage with channel and sales strategy teams to develop compelling, customized plans based on voice-of-the-consumer and innovation expertise.
• Drive development of channel-specific go-to-market strategies to maximize market presence, including category management, shelving, and assortment strategies.
• Own project management across multiple innovation programs, champion Design Thinking and Agile methodologies, develop and track project plans, and manage stakeholder engagement.
• Lead stimulus creation for consumer research, workshops, customer meetings, and internal stakeholder presentations.
• Influence senior leadership through compelling storytelling to secure endorsement for innovation initiatives.

Requirements

• Bachelor's Degree in Business and/or Marketing; Master's/MBA with concentration in Marketing preferred.
• At least 10 years' experience in marketing with brand management in B2B or CPG companies.
• Experience leading innovation strategy and commercialization.
• Strong understanding of brand foundational tools, consumer insights, segmentation, and target development.
• Experience with brand positioning, brand strategy development, and concept/brief writing for product innovation and renovation.
• P&L management experience, including development and execution of brand marketing strategies.
• Cross-functional knowledge including manufacturing, product & technology development, and product supply.
• Experience managing at least one direct report.

Nice to Have

• Experience in leading innovation strategy and commercialization.
• Experience managing at least one direct report.

Qualifications

• Bachelor's Degree in Business and/or Marketing.
• A Master's/MBA with concentration in Marketing is preferred.
• Minimum of 10 years' experience in marketing, brand management, and innovation in B2B or CPG sectors.
• Experience in brand positioning, consumer insights, and P&L management.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and safety equipment allowances.
• Flexible Savings and Spending Accounts for healthcare and dependent care.
• Income protection insurance options for illness, injury, or unexpected events.
• Support for continuing education, adoption, relocation, and temporary childcare.
• Competitive salary range of $173,400 - $214,200 USD, with eligibility for bonus, 401(k), and profit sharing.