Senior Brand Manager, Travel Noire

About the Role

Key Responsibilities

• Own and drive the execution of Travel Noire's year-round content calendar, monthly content focus and themes.
• Manage Associate Editor and contractors to execute vision.
• Serve as a passionate and knowledgeable internal representative of the Travel Noire brand, embodying its values and goals.
• Expertly manage and execute complex projects, such as the annual Travel Noire Awards, City Guides, and travel commerce content, ensuring they align with brand identity and objectives.
• Partner with the newsletter and SEO team to ensure Travel Noire is positioned for optimum growth and correct brand positioning.
• Collaborate closely with the social team to ensure consistent and engaging brand messaging across all channels.
• Lead initiatives to develop and strengthen corporate partnerships that enhance the Travel Noire brand's reach and impact.
• Create and nurture valuable relationships with creators and audiences, driving audience development and engagement.
• Develop and implement strategic plans to amplify the brand's presence, maintaining a consistent voice and aesthetic.
• Monitor industry trends, competitor activities, and emerging opportunities to keep the brand at the forefront of the travel and lifestyle space.
• Analyze performance metrics and use insights to refine strategies and enhance brand effectiveness.

Requirements

• Bachelor's degree
• 3+ years of content management, integrated marketing, brand marketing or audience development experience
• Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Exceptional communication skills, both written and verbal, with the ability to engage and collaborate with various stakeholders
• Strong understanding of social media platforms, content creation, and audience engagement strategies
• Ability to build and maintain relationships with creators, influencers, and audiences to drive brand loyalty and growth
• Proficiency in data analysis to make informed decisions and optimize brand strategies
• A healthy appreciation of GIFs and Black culture

Nice to Have

• Experience with travel or lifestyle brands
• Knowledge of SEO best practices
• Experience managing high-profile digital projects

Qualifications

• Educational background with a Bachelor's degree

Benefits & Perks

• Hourly range of $40 - $45
• Fully remote, U.S.-based role
• Occasional travel may be required
• Candidates must be authorized to work in the U.S.
• Work primarily within the Eastern Time Zone, with 10% alignment to the Pacific Time Zone