Senior Brand Manager, US Wound Care

About the Role

Key Responsibilities

• Develop, lead, and execute business and strategic plans to meet future needs and expectations for the Franchise, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans.
• Achieve sales, consumption, and share objectives for the Franchise.
• Guide the development of current and/or future forecast; supervise budget to support financial objectives.
• Partner with advertising, PR, and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.
• Lead the commercialization and in-market execution of product launches, including planning and executing retail programs and supporting pipeline development.
• Lead cross-functional teams including R&D, Sales, Graphics, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals, and strategies.
• Plan and direct the performance of 3-4 direct reports, including motivating employees, goal setting, coaching, providing development opportunities, and leading performance feedback.
• Create a high-performance culture that promotes integrity, creativity, teamwork, insight, and excellence throughout the marketing organization.
• Manage a complex portfolio and lead cross-functional, diverse teams through a complex business environment.

Requirements

• A minimum of a BA/BS in Marketing or a business-related field; MBA preferred.
• At least 8 years of business experience, with 5 or more years of progressive commercial experience.
• Experience in a Consumer-Packaged Goods environment in marketing or sales.
• Previous people management experience.
• Agency management experience.
• Up to 10% domestic travel required.
• Superior leadership skills with a demonstrated track record of successful business results and new product launches.
• Experience through different product life cycles, including mature brands, new launches, and turnarounds.
• P&L/financial management and business/strategic planning experience.

Nice to Have

• MBA degree.

Qualifications

• BA/BS in Marketing or a business-related field (MBA preferred).
• Minimum 8 years of business experience.
• Minimum 5 years of progressive commercial experience.
• Experience in a Consumer-Packaged Goods environment.
• Previous people management and agency management experience.

Benefits & Perks

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time & More
• Learning & Development Opportunities
• Kenvuer Impact Networks