Senior Brand Marketing Manager

About the Role

Key Responsibilities

• Lead integrated brand campaign briefs, planning, audience development, trafficking, launch, and optimization process, working collaboratively with Creative, Performance Marketing, and Media Teams.
• Lead Brand Campaign reporting by developing a monthly reporting mechanism for all Tier 1 campaign readouts that synthesize campaign data from a variety of sources and data sets to distill findings and advise future campaigns.
• Lead campaign development (Linear Television, OTT, Paid Social, and Audio) and Go-To-Market execution for our Holiday campaign, working with our Internal Creative Team and partnering with Integrated Marketing, Performance Marketing, and Media to plan, flight, and report on assets.
• Own Brand Marketing and messaging calendar across the Marketing organization to ensure a cohesive brand experience across platforms and business units.
• Engage with the Consumer Insights team to develop standard methodologies in creative testing that improve performance without inhibiting creativity.
• Collaborate with cross-functional teams (Media, Performance Marketing, Social, PR, Marketing Analytics, Finance, etc.) to drive strategic marketing planning and execution.

Requirements

• Bachelor's Degree
• 7-10 years of consumer brand management and marketing experience in either large corporate or startup environments.
• Experience crafting detailed reporting on cross-channel Brand Marketing campaigns, going beyond just the data to pull actionable insights. Channels include Linear TV, OTT, Paid Social, & Audio.
• Strong analytical skills, able to read relevant data, draw conclusions, and provide a recommended course of action.
• Hands-on experience leading multi-channel campaign development and execution, including running on YouTube, Meta, TikTok, and Audio.
• Brand expertise with proven brand marketing experience (e.g. writing briefs, working with Creative teams & Media teams).
• Diplomacy and strong business insight with confirmed experience influencing others and gaining internal mindshare.
• Data-driven self-starter with demonstrated experience navigating through ambiguity in a fast-paced and demanding environment.
• Proficient in online and offline channel metrics and measurement.
• Adept at working in a cross-functional, matrixed organization with proven track record to collaborate with various teams across the organization.

Nice to Have

• Experience managing or working at a Media Agency or in-house Media Team.
• Proven track record in the e-commerce space with an emphasis on connecting digital and offline experiences.