Senior Brand Partnerships Lead

About the Role

Key Responsibilities

• Research, identify, and secure new partnership opportunities that align with brand goals, values, and target audiences; this includes strategic collaborations across sectors such as lifestyle, fashion, sports, entertainment, and tech
• Develop and nurture long-term relationships with key partners, ensuring open communication, trust, and mutually beneficial outcomes
• Work closely with the Manager of Partnerships and Influencer Marketing to develop tailored partnership strategies that integrate seamlessly into broader marketing campaigns
• Manage the onboarding process for new partners, ensuring smooth collaboration from contract negotiation through activation and fulfillment of partnership terms
• Oversee the day-to-day execution of brand partnerships, ensuring all deliverables are met, and campaigns are executed according to timelines and expectations
• Lead the execution of in-market activations, including events, pop-ups, product launches, and experiential marketing initiatives
• Collaborate with local teams to ensure activations are aligned with regional or local consumer preferences and tailored to specific market needs
• Manage logistics, timelines, and resources for in-market events, ensuring activations run smoothly while maintaining brand integrity and meeting performance objectives
• Coordinate with external partners, vendors, event staff, and internal teams to ensure a flawless activation experience
• Act as the brand's representative during in-market activations, ensuring interactions reflect the company's values and goals
• Gather feedback from activations to measure success, identify improvements, and share insights for future initiatives
• Collaborate with internal teams (creative, social media, PR, etc.) to ensure partnership initiatives are integrated into broader marketing campaigns with consistent messaging
• Work with brand partners to co-create compelling content that resonates with target audiences and aligns with brand identity
• Track and measure the performance of partnerships and activations, using data to optimize campaigns and report on KPIs
• Negotiate terms, pricing, and deliverables for partnership contracts, ensuring favorable terms and strong relationships
• Support the preparation and management of partnership agreements and ensure contractual compliance throughout the campaign lifecycle
• Stay up to date on industry trends, competitor activities, and emerging partnership opportunities to keep the brand relevant
• Conduct regular analysis of competitor partnership strategies and identify new areas of opportunity to differentiate the brand

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent work experience)
• 3-5 years of experience in brand partnership management, business development, or a related field, ideally within a consumer-focused or agency environment
• Proven experience in negotiating partnership terms and agreements with external partners and stakeholders
• Ability to think creatively and strategically to drive innovative partnership initiatives
• Excellent project management skills with the ability to manage multiple partnerships and activations simultaneously
• Comfortable using data to track campaign performance, analyze results, and optimize partnerships
• Strong interpersonal and communication skills, with the ability to present ideas, negotiate, and foster relationships
• Experience in planning and executing in-market activations, including events and experiential campaigns
• Collaborative attitude and ability to work effectively within cross-functional teams

Nice to Have

• Experience in working with influencer marketing and/or social media campaigns
• Knowledge of digital marketing, experiential marketing, and influencer engagement
• Familiarity with CRM and partnership management tools
• Ability to thrive in a fast-paced, entrepreneurial environment with a focus on results

Qualifications

• Educational background in Marketing, Business, Communications, or related field
• Experience in brand partnership management or business development

Benefits & Perks

• Versatile health perks, including flexible spending accounts and HSA
• A 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan
• All benefits available at DISH Benefits