Senior Cold Outbound Growth Manager

Rippling

New York, NY

Full Time

Senior

126k-221k

13 days ago

Job Description

About the Role

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Based in San Francisco, CA, Rippling has raised over $1.4 billion from top investors and was named one of America's best startup employers by Forbes. The company prioritizes candidate safety, with all official communication sent from Rippling addresses. The role involves owning and enhancing Rippling's cold outbound email channel, supporting international and product teams, and optimizing email campaigns for growth.

Key Responsibilities

Lead end-to-end cold email experimentation, including brainstorming personalized campaign ideas, creative CTAs, running A/B tests, and scaling successful campaigns.
Partner closely with product marketing, demand gen, marketing ops, and analytics teams to convert emails into demos and drive revenue.
Work with growth engineers to optimize automated email systems for deep personalization while maintaining simplicity.
Collaborate with sales teams to maximize ROI of positive replies and support their outreach efforts using AI.
Continuously optimize campaign performance and explore new growth opportunities.
Influence the outbound, international, and standalone product email strategy.
Design and run rigorous A/B and multivariate tests across all email elements and scale winners.
Analyze campaign data and channel metrics to identify improvement opportunities and optimize results.
Leverage automation platforms like Clay and understand GTM engineering principles to create hyper-personalized campaigns at scale.

Requirements

2+ years of experience driving growth through email or performance marketing in a fast-paced environment.
Strong analytical skills with experience using tools like Tableau, Looker, SQL, or similar to analyze data and measure performance metrics such as open rates, click-through rates, conversion rates, LTV, and ROI.
Exceptional written and verbal communication skills, with a portfolio of persuasive B2B SaaS email content for different audience segments.
Proven experience designing and implementing robust A/B and multivariate testing frameworks.
Solid understanding of GTM engineering principles, including automated outbound systems, ETL data pipelines, and leveraging AI for scale and personalization.
Experience with lead generation, data enrichment, and advanced personalization platforms like Clay, or running a cold outbound agency, is highly desirable.

Nice to Have

Experience with lead generation, data enrichment, and advanced personalization platforms such as Clay.
Experience running a cold outbound agency.
Familiarity with GTM engineering principles and AI applications for outreach.

Qualifications

Relevant professional experience in email marketing or growth roles.
Experience with performance marketing tools and data analysis platforms.
Proven ability to design and execute effective email campaigns and tests.

Benefits & Perks

Competitive salary plus benefits and equity.
Salary range for US-based employees is $126,000 - $220,500 per year, depending on location and experience.
Opportunities to work in a fast-paced, growth-oriented environment.

Working at Rippling

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees within a defined radius, working in the office at least three days a week is considered an essential function of the role.

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