Senior Content Experience Manager

About the Role

Key Responsibilities

• Lead the development of content and communications plans that support the Cardiac Rhythm Management & Diagnostics (CRMDx) franchise, including the use of appropriate channels, messages, and content for physician audiences.
• Generate and leverage research and insights to identify key points of differentiation, reasons to believe, and messaging themes to establish content strategy, communication journeys, and measurable goals.
• Drive brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives. Provides guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate into new opportunities across communication channels via performance insights.
• Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively to all stakeholders, managing expectations, timelines, and logistics.
• Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.
• Actively seek and share knowledge and best practices with team and cross-functional stakeholders; remain current on industry trends, capabilities, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience.
• A minimum of 5 years of content strategy and/or marketing campaign experience. Similar experience in creative services, consulting, product, or strategic marketing are also acceptable proxies.
• Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation; some copywriting experience is required.
• Understanding of brand management and principles.
• Experience working with and managing agency and external vendor partners.
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based environment and partner with internal/external stakeholders.
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership, along with direct and indirect influencing to drive business objectives.
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion.
• Ability to manage multiple stakeholders, programs, and adapt to changing priorities.
• Ability to travel 10% or more.

Nice to Have

• Experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment.

Qualifications

• Educational background as specified in requirements (e.g., Bachelor's degree in relevant fields).
• Relevant work experience as outlined in requirements.

Benefits & Perks

• Competitive salary range from $82,600 to $156,900, commensurate with experience.
• Potential variable compensation including bonuses and incentives.
• Support for hybrid work model requiring at least three days in the local office.
• Access to the latest tools, information, and training.
• Comprehensive employee benefits as detailed on www.bscbenefitsconnect.com.