Senior Creative Strategy Lead (Art Direction / Graphic Design)
Johnson Controls
Job Description
About the Role
Johnson Controls is a leading pure play buildings business serving a wide range of diverse customers in more than 150 countries. We advance the safety, comfort, and intelligence of spaces and places. Our purpose is to power the success of our customers and to protect the environment. Our 100,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure, and next-generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Global Creative is the internal creative agency responsible for setting design direction and brand compliance for Johnson Controls' global brand. We create visual designs, communications, on-site graphics, videos, and style guides, collaborating with business partners worldwide to support various content categories and drive discovery, engagement, and trust.
Key Responsibilities
- Define and drive the creative strategy for content marketing initiatives across channels, ensuring alignment with business goals and audience needs.
- Lead the development of content strategies that span digital, social, video, and experiential formats, grounded in audience insights, brand positioning, and performance metrics.
- Inspire and mentor a team of creatives, fostering a culture of innovation, collaboration, and excellence.
- Guide the conceptual development and execution of creative work, ensuring it is strategically sound, brand-aligned, and emotionally resonant.
- Partner with marketing, product, and communications teams to translate business objectives into creative strategies and content plans.
- Champion the role of creative strategy within the organization, staying ahead of trends in content marketing, storytelling, and brand experience.
- Review and approve creative work, maintaining high standards of quality, consistency, and effectiveness.
- Allocate creative resources effectively, balancing priorities and timelines across multiple projects.
Requirements
- Bachelor's degree in Marketing, Communications, Design, or a related field.
- Minimum of 7 years in creative strategy, content marketing, or brand storytelling, with at least 3 years in a leadership role.
- Proven ability to develop and execute content strategies that drive engagement and business results.
- Strong portfolio showcasing strategic thinking and creative excellence across content formats.
- Deep understanding of brand development, audience segmentation, and content performance metrics.
- Proficiency in creative tools (e.g., Adobe Creative Suite) and content planning platforms.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to thrive in a fast-paced, collaborative environment.
Nice to Have
- Experience in an in-house creative agency or global brand environment.
- Familiarity with motion design, video storytelling, and digital content ecosystems.
Benefits & Perks
- Competitive salary
- Paid vacation/holidays/sick time
- Comprehensive benefits package including 401K, medical, dental, and vision care
- On the job/cross training opportunities
- Encouraging and collaborative team environment
- Dedication to safety through our Zero Harm policy
Working at Johnson Controls
Global Creative is more than an in-house agency; it is an integral part of Johnson Controls' mission to drive customer success, deliver innovation, and maintain a culture of excellence. We value trust and respect, ensuring every team member's voice is heard. We involve ourselves early in briefs and campaigns to contribute effectively. Our team maintains seamless collaboration across departments, including traffic management, design and copywriting, client services, and video/motion graphics. We foster a culture of collaboration, innovation, and creative excellence, with opportunities for individuals with vision and creativity to impact the growth of the business.
Job Details
About Johnson Controls
Website
johnsoncontrols.com
Company Size
10000+ employees
Location
Milwaukee, WI
Industry
Software Publishers
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