Senior CRM Data Analyst

WPP

San Jose, CA

Full Time

Senior

19 days ago

Job Description

About the Role

The Senior Data Analyst - CRM at VML plays a crucial role in leveraging customer data to drive strategic decision-making within the Campari Group. This individual will analyze CRM data, generate actionable insights, develop senior-level reports, and present data-driven recommendations to improve marketing effectiveness, customer engagement, and business performance. The role requires a strong analytical mindset, excellent communication skills, and a deep understanding of data privacy principles. VML is a global innovation and growth-focused company with a heritage built on creativity, technology, and diverse perspectives, operating as part creative agency, part consultancy, and part technology powerhouse with over 30,000 employees across 150+ offices in 64 markets.

Key Responsibilities

Conduct in-depth analysis of CRM oriented to email marketing data to identify trends, patterns, and opportunities for improvement across marketing and sales initiatives. Translate complex data into actionable insights and recommendations for business stakeholders.
Develop and deliver regular and ad-hoc reports to senior management, providing clear summaries of KPIs related to customer acquisition, retention, and lifetime value. Create compelling data visualizations and presentations to communicate findings effectively.
Ensure data integrity and accuracy within the CRM platform. Adhere to data privacy regulations and safeguard sensitive customer information.
Work closely with marketing, sales, and IT teams to understand their data needs and provide analytical support. Communicate findings and recommendations to both technical and non-technical audiences.
Contribute to the ongoing development and optimization of the CRM platform, identifying opportunities to improve data capture, reporting capabilities, and system performance.
(Optional) Analyze the effectiveness of marketing campaigns, measuring ROI and providing recommendations for optimization.

Requirements

Excellent English language proficiency (written and spoken).
Proven experience working with a CRM platform (e.g., Microsoft Dynamics, Salesforce).
Demonstrated ability to generate actionable insights from data.
Experience in developing and presenting senior-level reports.
Strong understanding of data presentation principles and techniques.
Confident in suggesting and implementing campaign optimizations based on data.
Understanding of A/B testing.

Nice to Have

Advanced proficiency in Microsoft Excel.
Experience with Microsoft Dynamics 365 or Salesforce (highly preferred).
6+ years of experience in a data analysis role, preferably within the FMCG or beverage industry.
Experience with briefing and interpreting briefs from stakeholders.
Proficiency in Power BI for data visualization and reporting.
Knowledge of campaign management principles and best practices.

Working at WPP

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. VML has adopted a hybrid approach, with teams in the office an average of four days a week. The company values respect, diversity, and equal opportunity, fostering a culture where everyone feels they belong and has the opportunity to progress in their careers.

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