Senior Digital Content Manager - Cross Channel Strategy

About the Role

Key Responsibilities

• Support the development of content strategy for assigned audiences and platforms to enhance content creation, distribution, and optimization in a way that amplifies reach and impact; work closely with the Director of Cross-Channel Content Strategy to strategize and expand presence
• Assist in content campaign planning and support development of the institution's content strategy agenda, identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
• Gather and apply audience insights and analytics to inform content strategy, better meet audience needs and improve the audience experience
• Contribute to brand awareness, engagement, and business growth through compelling storytelling across online channels
• Help maintain a consistent and impactful content experience across all assigned platforms and tools
• Support and drive content creation for physician and patient facing audiences, based on business needs/requirements
• Assist in maintaining an editorial content calendar for assigned platforms, ensuring timely and relevant content updates
• Support collaboration with internal and external agency partners for content development
• Ensure consistent editorial use of NYU Langone brand voice across properties
• Track and report key metrics against KPIs to drive data-driven enhancements to content strategies
• Monitor and improve audience engagement
• Assist in executing content across Physician Focus and NewsHub websites; leveraging audience insights, metrics, and business needs
• Partner with Content Strategy Lead and internal partners and peers to ensure content release schedules are aligned across all channels
• Foster collaboration with internal and external stakeholders including physicians, researchers, and subject matter experts to identify content opportunities
• Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines
• Leverage tracking tools to measure and define success compared to other institutions in specialty areas

Requirements

• Bachelor's degree in marketing, communications, or related field
• 5 years of experience in healthcare or hospital operations
• Proven ability to work effectively in a highly matrixed environment
• Adept at building rapport and exhibiting interpersonal skills, with a proven track record in building and maintaining relationships
• Strong leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
• Strong analytical skills, with the ability to learn and apply data-driven insights
• Proficiency in project management, communication tools, and data analysis
• Excellent verbal and written communication skills
• Ability to work with cross-functional teams

Nice to Have

• Experience with digital content creation and strategy
• Knowledge of emerging technologies and best practices in digital marketing
• Experience working with physician and patient audiences
• Familiarity with content management systems and analytics tools

Qualifications

• Formal educational background includes a bachelor's degree in marketing, communications, or related field

Benefits & Perks

• Comprehensive benefits and wellness package including financial security benefits
• Generous time-off program
• Employee resources groups for peer support
• Holistic employee wellness program focusing on physical, mental, nutritional, sleep, social, financial, and preventive care
• Resources and services designed to enhance overall quality of life for employees and their families